Beginning in 2021, fitolio app creators set out to deliver premium fitness content by way of an easy-to-use app where subscribers could access hundreds of on-demand and live-streamed workouts from the comfort of their own homes. However, before an official launch of the app could take place, fitolio had to first build a network of talented health and wellness coaches that could offer a diverse menu of classes for users.

That same year, fitolio turned to AMR Digital to help promote their newly launched health and wellness app by building brand awareness and trust, increasing engagement across a variety of platforms, and driving traffic to the app in order to gain subscribers.

Working closely with fitolio’s Mentors (fitness coaches), AMR helped to create content specific to each Mentor’s style while ensuring fitolio’s brand voice was heard. Through a blend of static posts with photos and graphics and reels videos using trending audio, fitolio quickly gained a consistent following across several social platforms.

Instagram: @fitoliolive

Facebook: Fitolio

TikTok: @fitolioapp

Pinterest: Fitolio