A local market that offered a wide selection of quality natural and organic foods, Alfalfa's was a proud supporter of local farmers, sustainability, and socially responsible products. While they, unfortunately, went out of business due to the pandemic, during their many years in business, Alfalfa's was a marketplace favorite among natural-food-lovers in Boulder, Colorado.

Ahead of 2020, and slated for growth and expansion, Alfalfa’s enlisted AMR to not only create an online presence for their business, but to also create a distinct voice, tone, and engaged community across various platforms (Instagram, Facebook, Twitter, Pinterest). We sought out to create social content that provided a clean, cohesive feel to accomplish two main goals: attract Alfalfa’s target market, and stand out among competitors in this saturated market.

While the majority of Alfalfa’s clientele remained local, through strategic geo-targeting, we were able to reach a more expansive audience — some customers even traveling for hours with coolers just to get their hands on Alfalfa’s unique, high-quality products!

After partnering with AMR, Alfalfa’s social following and leads doubled, and we successfully launched and promoted the grand opening of their new store location. Although Alfalfa’s had to close their doors, during their years of service they were able to enrich their local communities tremendously — and that was always the end goal.

Instagram: @alfalfasmarket

Facebook: Alfalfa’s Market

Twitter: @alfalfasmarket

Pinterest: Alfalfa’s Market

Blog: www.alfalfas.com/blog