Training for endurance athletes is no easy feat, but Erin Carson of ECFit Strength makes Olympian-style workouts accessible to the masses.

Through her social media platforms (Instagram, Facebook, Twitter, and Pinterest), Erin shares top-quality, actionable fitness and recovery tips that can be done both in the gym, and at home. 

During the COVID quarantine period, we helped Erin launch her online fitness program ECFit OnDemand with amazing response from her community. ECFit OnDemand provides a series of workout sequences (from yoga and stretch/recovery sessions to strength training) to be done at home, with Erin’s expert guidance.

Erin is also the owner of the health and fitness club, RallySport Boulder (another client of ours!), where she personally trains a variety of clients — including Triathlete World Champions!

The goal of Erin’s content is to offer a form of virtual training through images, videos, and approachable copy — you won’t find much fitness jargon here, as Erin wants to make sure her tips are accessible to those who are just beginning their fitness journey, as well as seasoned athletes.

As one of AMR’s earliest clients, we were able to grow ECFit’s social media platforms exponentially (now 23.4k and growing!) as well as increase engagement, and help generate conversions from interested audience members to paying ECFit OnDemand subscribers. While ECFit is no longer a client of AMR’s we are always pleased to see the continued growth and success of the businesses we’ve collaborated with!

Instagram: @ecfitboulder

Twitter: @ecfitboulder

Facebook: ECFit Boulder

Pinterest: ECFit Boulder