A staple in Colorado, Rio Grande is a favorite for locals and visitors alike. With legendary margaritas (we’re not exaggerating on that!) and delicious TexMex fare, the Rio has solidified themselves as a perfect spot to unwind and indulge.

The Rio currently has five locations: Boulder, Denver, Fort Collins, Greeley, and Park Meadows and with the help of social media, they’re garnering attention for more than just their margs (yes, we’re mentioning them again).

Through witty captions and food photography that will make you head straight to OpenTable to book a reservation, their social media channels center on Rio’s mission to create #TimesWeCrave, proving that this is THE place for good food and good times.

We were responsible for written content creation, and when it came to visual elements we were able to outsource to an expert food photographer, as well as collect and curate user generated content — a highly valuable form of content, especially for the restaurant industry!

Over the 7 month period that we worked with Rio (pre-pandemic shut down), we were given the opportunity to flex our Influencer Marketing muscle, as we paired them with targeted Colorado lifestyle bloggers and foodies to expand their reach. The ROI was incredible as we saw not only an uptick in social media engagement, impressions, and reach, but also click-thrus to the website, and most importantly, more people heading to the Rio to see what all that margarita fuss is about.

Instagram: @myriogrande

Facebook: My Rio Grande

Influencer Marketing: #timeswecrave