Four Instagram Trends to Prepare for in 2024
By Lauren Trujillo | September 26, 2022
So, you're a business owner prepping your marketing strategy for the new year? Welp, you came to the right place. Today, we're diving into a few major Instagram trend predictions that we'd recommend joining in on if you want to see your online presence and analytics skyrocket!
Reels Will Stay on the Up and Up!
As we all know by now, TikTok is the kingpin of short-form video content, and over the past few years, its popularity has inspired other social media platforms to follow suit! One such platform is Instagram, which introduced Instagram Reels shortly after TikTok became popular to compete with its success. Instagram Reels took the platform by storm in just a short time, and this format is expected to gain even more momentum in 2024! With over 140 billion reels played across Instagram and Facebook daily, these short-form, entertaining videos are a great way to showcase your brand's personality, products, or services creatively and engagingly.
Here are a few tips from the social media pros (us!): focus on storytelling, utilizing trending music, and keeping your content visually stimulating. Whether you're looking to promote a new product or just want to show off your brand's personality, Reels are an excellent tool for any social media marketing strategy.
Virtual Reality — Don't Sleep on it!
Virtual reality technology is a game-changer for businesses looking to make a lasting impression on their customers! With the ability to transport viewers into a completely different world, VR experiences are becoming an increasingly popular tool for marketing.
VR technology can be used in various industries, from real estate to fashion, and can provide customers with an unparalleled level of engagement. How is Instagram utilizing this, you ask? Through their AR ads that are accessible in both feed posts and stories! Leveraging these ads for your business will have you standing out from the crowd.
Authenticity Ain't Going Anywhere!
As the digital age continues to evolve, it has become increasingly crucial for brands to establish an authentic connection with their audience. In 2024, successful businesses must know that transparency and honesty are key to building a loyal following! This means that companies must prioritize showcasing their brand's human side. This can be done by providing behind-the-scenes glimpses into company culture, employee spotlights, photo dumps, and more! Moreover, businesses that share stories about their brand's values and mission will be able to connect with their audience on a deeper level, fostering a sense of trust and loyalty. With consumers becoming more discerning and demanding, authenticity will continue to be a driving force in the success of small businesses on social media!
Influencers are Here to Stay!
Influencers have been a major part of the online marketing industry for years, and guess what? It'll stay that way in 2024 and beyond! What is changing, however, is how businesses will leverage influencers for their online success.
Gone are the days of only using macro-influencers with 500k+ followers! Although this can still be an effective strategy, in the name of authenticity, micro-influencers will gain more and more momentum due to their niche and engaged audiences. Micro-influencers boast a 20% higher conversion rate than macro — yes, that's pretty major! Not only does partnering with them yield better results, but it could be more cost-effective for your business! Don't sleep on this!
And there you have it! Four major Instagram trends that we highly recommend you stay on top of if you want your business to find optimal success in the new year! But, if it all feels like too much to handle — don't worry. As social media pros, we're always here to help out. Give us a shout!
Lauren Trujillo
Lauren is a Social Media Content Creator at AMR Digital. When she’s not curating awesome content for her clients, she can be found at the beach in Wilmington, NC where she lives, taking care of her kittens, hanging out with friends, and pursuing a plethora of other creative passions!