The Ultimate Guide to Instagram

By AMR Digital Marketing | July 11, 2023

Instagram is a behemoth. With its 2 billions monthly users, robust shopping platform, and bevy of native features, businesses can put seemingly endless work into making their content successful on Instagram.

All that being said —

It doesn’t have to be all that complicated! Remember, you should only have one real goal on Instagram: to find and connect with your audience. If your content reflects that aspiration, you’re already doing it right.

If you’re interested in diving into this platform on a more granular level, you’ve come to the right place! We’re breaking down everything you need to know about Instagram, from beginner level to expert.

Beginner

Need some inspo to get started on your aesthetic? Here are 10 accounts to aspire to.

Is the overall look of your grid important to you? Here are four tips to keeping it cohesive.

What exactly is an engagement rate, and does it matter? We break it down for you here.

So, hashtags are a thing. Here are the rules to finding the best ones for your business.

Wondering how people are supposed to discover your account? Here’s our strategy for growing your following.

It’s hard to know exactly how much time you should be spending on social. Here’s our one-hour-a-day strategy.

Intimidated by video editing? These beginner-friendly apps make it easy!

Content buckets are your friend. Here’s how you should use them.

Intermediate

For all things reels, may we direct you to our Ultimate Guide to Instagram Reels?

User-generated content is KING on Instagram. Here’s how you should request to use it.

If your account’s growth is slow, here are some hacks to get things moving.

Stories are kind of the best. Here are five ideas to boost your sales on stories.

And here’s how you should be turning all those stories into highlights on your profile.

The key to your success on Instagram is relating to your followers. Here’s how to do that through lifestyle content.

Humanizing a brand is also a key to connecting with your audience. Here’s what that means (with examples).

Running out of things to say? Not so fast! Here are 50 prompts your business can utilize.

Expert

Ready to embark on a paid campaign? The question is: do you go the route of boosted posts or full-on ads? We answer that question thoroughly in this two-parter.

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