AMR’s Guide To Instagram Story Highlights
Fact: 58% of Instagram users say they’ve become more interested in a product or brand after seeing it in Stories (Hootsuite).
Long story short: Your Instagram Stories — and the highlights you create from them — should be bringing in new business! If they’re not, it’s a sign that it’s time for a strategic update.
Solving the 24-hour IG Story dilemma
It’s clear that stories are where the sales happen on Instagram. The problem is, as we all know, stories only last 24 hours. Enter: Highlights. Your IG Story highlights — that stay on your profile indefinitely (until you remove them, of course) are the answer to solving the 24-hour IG Story dilemma.
But, here’s the other dilemma brands and businesses tend to run into: What IG Stories are highlight-worthy?
We’re going to help you figure that out today.
The IG Story highlight basics you need to know:
First and foremost, m,ost people in your audience will only be watching your first 10-15 highlight slides, so you don't overload them with content that won't move the needle!
Your IG Story highlights should be telling a story about your brand/business
If the context of your brand’s story doesn’t fall into these brand recognition and brand-loyalty building categories, it’s probably not so save-worthy
Your highlights should hit on key topics that your customers want to — or need to — know about your product or business to keep them coming back for more
The 5 IG Story Highlights we recommend:
Your product offerings
This highlight should be like a preview of your website — share and showcase all of the products you’re currently offering. This could also be a great place to include any special deals on offerings that you’re currently running.
Behind the scenes
Whether it’s how your products are made, or just a day in the life of a small business owner, this kind of content lifts the veil on who you are/who your business is and builds trust with your customers!
Reviews & testimonials
Share the love you’ve received from current and past customers! This shows your customers that you value their opinion and you want to hear feedback from them.
About your business
Insight into how your business came to be will always be of interest to your customers! This is a great place to share your values, your mission, and your vision.
FAQs
Odds are, your potential customers have a lot of questions and they want answerss from you! Collect your most frequently asked questions to help educate your audience about your biz/products. (This is also a great place to direct anyone asking questions in your DMs to!)
If you’re looking for a team of social media specialists to help you organically grow your presence and following on a variety of social media platforms, reach out to us today! Shoot us an email today at hello@amrdigitalmarketing.com or head to our website to learn more!
Maggie Peikon
Maggie is a Senior Content Creator and Editor at AMR Digital. When she’s not crafting content for clients, she can be found hiking with her pup, Finley, checking out Denver’s best vegan restaurants, and working on her garden. She’s currently planning her next SUP adventure and plotting how to become a goat mom.