Painted Prairie brought us on before a single home existed. It was just dirt, a vision, and world-class builders. No online presence, no community. Our job: sell the lifestyle before there was anything physical to show, to two audiences at once — future residents (Instagram, Facebook, Pinterest) and the realtors selling to them (LinkedIn, Twitter).

We built the entire social presence from a blank slate, starting with a custom strategy. For buyers, we told the lifestyle story: outdoor living, community, home. For realtors, we ran a parallel track to keep the sellers engaged. All of it grew organically, without boosting a single post.

We launched Painted Prairie's social media accounts from scratch in January 2020 and built them into a local audience of more than 21,000 followers. Our content consistently reached more than 80,000 potential buyers every month, helping drive 425 home sales in Phase 1.

The work earned industry-wide recognition, including a Gold award at NAHB's The Nationals for Best Digital Marketing Program, two Gold awards at Colorado's MAME Awards for Best Overall Advertising Campaign and Best Special Promotion, and Silver finalist honors in additional categories including Best Video and Best Innovative Use of Technology.

The results earned us the encore: Painted Prairie's owners brought us on to help launch Windler, their second and even larger community of more than 5,000 homes, to do it all again at scale.

For real estate brands, social media has to do more than showcase what is for sale. AMR builds the story, trust, and emotional connection that move people from interest to inquiry, and from inquiry to sales.

Juventas Wellness helps Denver patients take a physician-led approach to weight loss, longevity, and overall health. They offer advanced GLP-1 therapies, peptide treatments, and customized plans. They had the expertise and had been creating content for over a year, but weren't seeing the visibility, engagement, or inquiries to match. Consistent posting wasn't converting into patients.

We built a hyper-local organic strategy to position Juventas as Denver's most trusted wellness destination. Through quarterly on-site video shoots, educational graphics, and provider-led content, we put each expert's personality and specialty front and center, making complex treatments feel approachable, credible, and easy to understand. To extend their footprint, we set up a strategic collaboration with an aligned Denver med spa, creating a natural referral pipeline into a highly relevant audience.

The shift was immediate. Monthly views jumped from 2K to 37K, engagements from 93 to over 1,500, and website clicks climbed 47% month over month. Within ninety days, new patient inquiries surged — and Juventas was fully booked, hiring to keep up.

Juventas is just getting started, and we're proud to help them turn expert care into content that educates, builds trust, and drives real growth.

That is the kind of growth AMR builds for health and wellness brands: helping credible providers become the trusted local choice, then turning that trust into real patient demand.

Owned by pickleball pro Scott Fliegelman and his wife Kari, Boulder Pickleball was Boulder's first indoor pickleball facility, but in March 2023, it didn't exist online yet. With a grand opening looming in May, they needed buzz in the community before day one, and a marketing engine that could build a membership base and fill their courts.

We launched Boulder Pickleball's social presence from scratch across Instagram, Facebook, TikTok, and YouTube, building hype before the doors even opened. The strategy was hyperlocal by design, focused on reaching pickleball players in and around Boulder through content that felt specific to their community. We tapped into local players, influencers, and groups, using a mix of educational content, relatable pickleball humor, behind-the-scenes moments, scroll-stopping videos, and custom graphics to turn nearby players into members.

We paired social with email marketing and private Facebook group management, using email to drive conversions and the group to nurture new members into an engaged community.

Organic social was Boulder Pickleball's primary source of marketing, and it delivered. In the first nine months, the facility signed 2,900 new members, with the account consistently reaching 33,000+ people and generating over 1,600 engagements every month. All organic, no ad spend.

The results opened the door to an expanded partnership: AMR was brought on to manage Scott Fliegelman's personal brand as a pro pickleball player and coach alongside Boulder Pickleball's social presence.

That is where AMR creates real value for local businesses: not just building awareness, but turning that awareness into real customers, members, and revenue.

Colorado State University Global understood the value of online higher education long before it was cool. Founded in 2007, it's the first statutorily defined, nonprofit, online state university in the U.S., now with over 20,000 graduates and more than 18,000 students currently enrolled across dozens of certificate, bachelor's, and master's programs.

CSU Global had scale, with more than 20,000 graduates and a strong institutional brand, but that audience was not engaging with them on social. They were posting consistently, but the content was not landing, and a social presence without interaction does not drive enrollment. Their VP of Marketing brought AMR on with a clear charge: bring the university's voice, branding, and sense of community to the forefront, and turn passive visibility into an active community.

We built two distinct content strategies for two distinct audience needs. On LinkedIn, the focus was professional growth, with content designed to support students' career advancement and position CSU Global as a long-term partner in their success. Across community platforms like Instagram, Facebook, Twitter, and Pinterest, we created a relatable support and resource hub that met students where they were and made the university feel more present, accessible, and connected.

We also went beyond posting. Through intentional community management, we acknowledged, responded to, and actively engaged with the students interacting with CSU Global's content, helping turn passive followers into an audience that felt seen and valued.

The turnaround was fast. In the first three months alone, Instagram impressions rose over 1,000% and engagements grew 215%, while the net audience across platforms climbed over 400%. That momentum held: monthly engagements grew from ~4,000 to over 95,000, impressions reached 15 million a month, and website clicks — the primary path to enrollment inquiries — grew 7x.

Years into the partnership, CSU Global remains one of AMR's most loyal client relationships, proof that our work does more than create short-term spikes. We helped transform an under-engaged audience into an active community, building the strategy, voice, and engagement systems that continue to drive visibility, connection, and measurable momentum.

For education brands, that is AMR's value: creating social strategies that turn institutional presence into real community, trust, and outcomes.

Tiffany Carter of @ProjectME_with_Tiffany is a former TV news journalist turned multi-millionaire entrepreneur who teaches business owners how to multiply their sales, clients, and cash online. Through group coaching, her ProjectME Po$$e membership, and the ProjectME Podcast, she helps women build real wealth and financial freedom with straight-talking, no-fluff strategy, all delivered in a candid, high-energy, zero-gatekeeping voice that's become the brand itself.

Tiffany's vision for ProjectME far exceeded her bandwidth. She talks often about the "Content Monster," the relentless daily lift of feeding five platforms with fresh material. The catch: her brand is her personality, so she couldn't just hand content off to anyone. She needed to scale her output without losing the voice that made ProjectME work, and without creating all of it herself.

The hardest part came first: learning how to sound exactly like Tiffany. We studied her cadence, her humor, and her no-fluff way of talking about money until we could write in a voice that felt unmistakably hers. The content was so aligned that even her own audience, and sometimes Tiffany herself, couldn't tell she hadn't written it. That was the unlock.

Then we fed the Content Monster, at scale. Long-form captions, education-focused infographics, and expert videos created a steady stream across every platform, with each piece carrying her personality and teaching her audience something worth paying for. We handled the community management that keeps an engaged audience engaged, and tracked the analytics obsessively, so every decision was pointed at the same target: not just reach, but revenue.

With content handled, ProjectME scaled. We grew Tiffany's following by more than 100,000 targeted viewers and drove an average of 1.7 million impressions a month, sustaining a 6.8% engagement rate. We helped Tiffany launch the ProjectME Podcast from zero subscribers to the Apple Podcasts Top 10 charts. And most importantly, the work helped generate millions in annual sales.

Eight years in and counting, we're still Tiffany's social team. That kind of longevity is the clearest proof of trust. In an industry where creators cycle through agencies constantly, ProjectME has trusted AMR with its voice for nearly a decade because the strategy works, the voice holds, and the results keep coming.

ProjectME was not a one-off. Capturing a founder's voice, scaling their content, and turning a personal brand into millions in sales is exactly what we do for media and entertainment brands.

For years, finding last-minute cover for a fitness class meant frantic group texts, unanswered calls, and studios eating the cost of an empty room. CoverMe replaced that scramble with a global, on-demand marketplace, giving venues instant access to qualified instructors and giving instructors a way to fill their schedules and build a career one class at a time. It is a genuinely category-defining platform, and it needed marketing to match.

CoverMe had two very different audiences to serve: instructors on one side, fitness venues on the other. They needed a content strategy that could speak both languages fluently without diluting either, and they needed it to do more than build awareness. It had to drive instructors to download the app and give the sales team air cover as they signed venue partnerships around the world.

In April 2024, CoverMe partnered with AMR to build their full organic content strategy and lead their social presence across every major platform. We anchored the program on two primary channels. Instagram focused on direct-to-consumer growth, driving instructors to download the app, set up their profiles, and start accepting opportunities. LinkedIn was built to support the CoverMe sales team as they signed new venue and gym partnerships worldwide. Every asset was then strategically repurposed and optimized for Facebook and TikTok to maximize reach, consistency, and brand authority.

Stylistically, we modeled the brand the way the best tech companies show up: clean, confident, and proof-driven. Taking inspiration from Uber and Apple, our content leaned into numbers, impact, social proof, and simplicity, positioning CoverMe not as another fitness app but as the platform revolutionizing the industry. To bring it to life, we tapped our network of UGC fitness instructors and filmed original footage capturing the instructor experience firsthand: what it feels like to land a last-minute cover, teach somewhere new, and turn it into a steady stream of work.

The disciplined, proof-driven approach paid off. In just over a year, CoverMe's Instagram following grew nearly 6x, monthly views climbed from 1,000 to 21,000, and engagements jumped from under 60 to nearly 1,500 a month. Most importantly, app downloads rose 476% year over year, turning organic social into one of CoverMe's highest-performing acquisition channels.

CoverMe is on its way to becoming the global standard in fitness management, and that kind of growth does not happen by accident. AMR helped turn a complex two-sided platform into a clear, trusted story that drove downloads, built demand, and opened the door to real business partnerships.

Turning a category-defining product into a clear, proof-driven story that drives real installs is exactly what we do for technology brands.

UpTop Treats is crushing the snack game with their flagship freeze-dried candy, a foodie favorite that has been sweeping the nation. The product had the taste and the hype. What it needed was a brand presence and a sales channel that could keep up with the demand.

UpTop had a viral-ready product but no social footprint to sell it through. They brought on AMR in 2022 to build their brand from the ground up, with a primary focus on TikTok, the platform where snack culture and impulse buying collide. The goal was not just followers. It was turning attention into a cheeky, recognizable brand and, eventually, into sales.

We built UpTop's audience with a mix that fit the sport of snacking: strategic boosting, influencer gifting, engaging community management, and fun, trending content that made the taste and experience of freeze-dried candy impossible to scroll past. Along the way, we established UpTop's cheeky brand voice, the personality that got candy lovers across the country tagging them in organic UGC.

Then we closed the loop. In July 2023, we launched a TikTok Shop for UpTop, turning all that attention into a storefront. It gained traction fast, selling nearly 900 bags in its first month alone.

The audience grew from zero to more than 12,000 fans, with content driving over 500,000 video views and nearly 8,000 engagements every month. The TikTok Shop pulled in over 80,000 visits a month, and its very first month moved 877 bags of candy. With marketing handled, UpTop could focus on the backend, scaling production into an upgraded facility and expanding their Amazon and TikTok Shop capabilities to meet the new volume.

UpTop wasn't a one-off. Building a brand from scratch, giving it a voice people want to share, and turning content into a real sales channel is exactly what we do for e-commerce brands.

From a viral product to a real storefront: AMR builds the audience, the voice, and the sales channel that turn attention into revenue.