Sol Potion

Sol Potion started as a spray tanning salon with locations scattered throughout Michigan. In 2021, after nearly a decade in the sunless tanning industry, co-founders Michele and Lori set out to create their own line of Sol Potion sunless tanning solutions and skincare products to use in their salons and sell across the country. This is when they enlisted AMR to help bring their e-commerce goals to fruition.

We quickly got to work creating a completely new look and feel for the product side of the business. We established the brand on Instagram and quickly grew the account from 200 followers to over 10,000, utilizing organic content and influencer marketing. In 2022, we coordinated over 100 influencer collaboration posts on Instagram, focusing the content strategy on sharing real stories from real women highlighting their own sunless tanning journey.

In 2023, we shifted our strategy to include TikTok, TikTok Shop, and a TikTok Affiliate program. Starting the TikTok account from zero, we quickly gained traction, amassing over 73K likes on our profile and several viral videos within the first year. Utilizing the TikTok Affiliate Program, we partnered with 50 creators to drive measurable sales through TikTok Shop.

Instagram: @solpotion

Tiktok: @solpotion

Facebook: Sol Potion Sunless Tanning

Pinterest: Sol Potion