TMJ Sleep Centre

Dr. Kristina is transforming the way patients and professionals think about TMJ and sleep disorders. As a leading clinician and educator in the dental sleep medicine space, she blends clinical expertise with a patient-first approach to create real, lasting change.

In 2019, Dr. Kristina partnered with AMR Digital to manage all of her social media platforms, with Instagram as the primary focus. When we started, her account was brand new—with zero posts or followers. Every piece of content, and all of the growth since, has been built by AMR.

Through strategic content planning, educational posts, professional thought leadership, and engaging community-building tactics, AMR helped Dr. Kristina quickly gain traction online. Her Instagram has become a go-to resource for both patients and fellow professionals, solidifying her reputation as a trusted authority in her field.

This digital growth has had a direct impact on her business. Over the course of our partnership, Dr. Kristina has grown her practice by more than 4X, moving three times into larger spaces to meet demand. The visibility and credibility built through social media also established her as a thought leader, paving the way for her to be recognized—and ultimately appointed—as the new Head Educator for TMJ International in 2025.

When Dr. Kristina stepped into her new global leadership role, she referred TMJ International to AMR Digital. We officially partnered with them in June 2025 to manage their social presence and expand the impact of their education and clinical network worldwide.

Call it growth at every level. We’ve loved shaping Dr. Kristina’s professional brand voice, helping her connect with patients and peers, and watching her rise from local clinician to international educator!

Instagram: @drkristinamcguire

Facebook: TMJ & Sleep Therapy Centre of Cleveland

Pinterest: TMJ & Sleep Therapy Centre of Cleveland

LinkedIn: Dr. Kristina McGuire

Website: https://clevelandtmjsleep.com/