Why And How You Should Use Content Buckets
If you’ve ever experienced the frustration of not knowing what to post on social media, we’ve got a simple solution that’s going to help.
Enter: content buckets.
Here at AMR, we’re big fans of creating content buckets — and not just for our own social media channels! We do this for each and every client that we work with as well because, as any social media creator knows, the process of creating unique, engaging, high-quality, and high-value content on a consistent basis can be challenging!
With the help of content buckets, though, the task of batching content each and every month becomes considerably less daunting!
What are content buckets?
Content buckets are a breakdown of key categories and themes you want to talk to your ideal client about in regard to your business.
Using AMR as an example, those categories might be social media updates, tips, and tricks for each individual social media platform, content strategy tips, social media marketing strategy tips, etc.
Why are content buckets important?
Breaking down your content batches into smaller categories helps to ensure that you’re consistently creating a variety of high-value content that your audience wants to see and high-value content that will improve your brand awareness.
How do you come up with the right content buckets for your business?
You always want to create content buckets that help you further drive your brand’s message, mission, and voice.
A helpful guideline would be to create content buckets around a few basic themes, like your business’ background story and/or personal content, inspirational/motivational content to drive engagement, educational content to show your value, and industry-focused content to showcase your expertise in your specific industry/niche.
...And how do you create a content outline with content buckets?
Ideally, you want to be posting every single day. So, if you have 5 content buckets, you want to create 6 corresponding posts under those categories each month.
Having content buckets as a guideline will help you ideate post concepts — like, how-tos and tutorials for your educational content bucket!
If you’re looking for a team of social media specialists to help you show up on social consistently to grow your presence and following, reach out to us today! Shoot us an email today at hello@amrdigitalmarketing.com or head to our website to learn more!
Maggie Peikon
Maggie is a Senior Content Creator and Editor at AMR Digital. When she’s not crafting content for clients, she can be found hiking with her pup, Finley, checking out Denver’s best vegan restaurants, and working on her garden. She’s currently planning her next SUP adventure and plotting how to become a goat mom.