10 Instagram Accounts Nailing Brand Aesthetics
By Laura Lawrence | Updated September 12, 2023
A brand’s aesthetic does a number of things — from aiding in brand recognition to creating a visual element that accurately portrays its tone, personality, and overall style.
While it’s not essential to have an Instagram feed that’s overly curated, perfectly edited, or expertly designed, it is hugely helpful — and beneficial! — to a brand to create a feed aesthetic; one that catches your eye and, ideally, allows you to recognize a brand just from *one* post that pops up on your feed. Need some pointers on how to make your content “pop”? Check out this in-depth guide from Planable on how to achieve a memorable aesthetic for your followers!
Need a little inspiration? We’ve rounded up 10 Instagram accounts that are crafting up incredible brand aesthetics to inspire you!
Sure, you’ve heard of the brand but have you stopped to appreciate their social pages? H&M keeps images minimalistic and trendy (of course!) while incorporating pops of color that feel very intentional.
Earthtones are on full display in this activewear feed! Warm shades of greens, oranges, and browns blend with desert backdrops to create an overall down-to-earth, boho vibe.
Showcasing paper artwork from various artists around the globe is cool on its own. What makes Paper Artist Collective really stand out is how it uses its grid as a gallery, giving each artist a spotlight while also creating a connected, cohesive feel.
Bright blues throughout make this not only an eye-catching grid but also one that stays true to the brand’s signature blue label. Alternating USG content breaks up the color and adds a personal feel.
This travel blogger mixes her signature style with highlights of her travels all while creating a feminine, whimsical vibe.
3 words: texture, texture, texture! This 19 year old food creator uses a neutral gray background throughout the grid in order to keep the main focus on each one of his delicious creations! The mix of symmetry and fun designs make this account a must-follow!
The handle says it all. From natural landscape to architecture, modern art to body art, this colorful account is so much fun to follow and proves that a concept doesn’t need to be complex to “wow”!
Ayellowmark’s mission is to “paint the world yellow” and their social presence is sure to brighten anyone’s day! Keeping with an urban theme, this grid never feels repetitive or over the top.
Looking for a reason to smile? This feel-good account uses everyday items and a soothing pastel pallet to create unique content that’s sure to raise dopamine levels!
Designer and creator Luke Hope keeps it simple by letting the lines, shapes, and soothing earth tones of his work speak for itself.
If you’re looking for a team of social media specialists to help you refresh your branding and create a cohesive aesthetic across your social media platforms, reach out to us today! Shoot us an email at hello@amrdigitalmarketing.com or head to our website to learn more!
LAURA LAWRENCE
Laura is a Social Media Content Creator at AMR Digital. When she’s not writing and creating amazing content, you can find her tending to her chicken coups, teaching Jazzercise courses, or adventuring with her husband and kids!