By Lauren Trujillo | Updated September 19, 2023

In 2023, TikTok still claims the title of the fastest-growing app, reaching 3.5 BILLION global downloads (The Social Sheperd). A platform that started out for users aged 16-24 to showcase their dancing skills has continued to evolve into a key resource that brands are utilizing to reach a wider audience and engage with customers.

Check out these 5 businesses that are absolutely killing it on TikTok in 2023 and their strategies for success:

If your brand still hasn’t hopped on the TikTok bandwagon — what’s holding you back? If the answer is video content, strategy concerns, or lack of time, don’t hesitate to reach out to our team! We’ll work together to set you up for success!