It's no secret that TikTok has exploded in popularity practically overnight. Because the platform is so new, there's no real guide on how businesses should be using it. But we do know a few things to be true. Firstly EVERY business can benefit from being on TikTok (see here). And secondly, many businesses have seen major success on the platform (see here). So, the next question that arises is, what exactly should your business be posting on TikTok? Don't worry, we've got all the information you need!

Here are 7 types of content your business should be posting on TikTok:

So remember, TikTok is not the place for your business to be posting videos that are inherently 'ad like.' This will likely only do you harm because this Is NOT the place for your business to be putting out Marketing 101 content. Throw out the rule book and opt to use this platform to create content FOR your target audience. Showing users that you can adapt to a new platform and follow up and coming trends will ultimately determine your success on TikTok.

Now that you know what type of content your business should be posting on TikTok, it's time to get to work! Tag us @amr_digital so we can check out your business's TikTok and give you feedback!
Written by: Leah Ross, AMR Digital, Copywriter