By Krista Turkel | September 6, 2022

Do people speak highly of your brand? Is there a conversation happening in your industry that you’re not a part of? If you can’t easily answer these questions, it’s time to start LISTENING.

There are 6,000 tweets sent every second. Yes, you read that right. Twitter is an incredibly unique social platform where you can gain virality in only 280 characters or less. 

How? Let’s get into it. Here are seven highly effective strategies to help your brand's tweets get noticed and possibly even go viral. 

1. Be relatable. Appealing to your audience’s emotions through personal experiences or industry occurrences can help generate engagements or start a conversation.

2. Use a call to action. Whether you ask them to retweet your message, visit your website, or engage with your tweet, a CTA will help increase the likelihood that people will actually take action. JetBlue, a brand that is killing it on Twitter, provides a perfect example. 

3. Add a touch of humor. Hop on a funny meme trend or create one of your own. Who doesn’t love to laugh and share it with their friends? My favorite funny brand on Twitter? Wendy’s. Check out this example of how to properly hop on a Twitter trend. 

4. Timing is everything. Check your analytics to see when your audience is online. And make sure if you’re hopping on a trend or replying to another viral tweet — do it ASAP. Here’s how Yelp hopped on the #redflag trend.

5. Post valuable information. The more your audience resonates with your content, the more likely they will share it to their feed and engage with it. Try using an attention-grabbing headline like “7 Highly Effective Strategies To Make Your Tweets Go Viral” or something like this that proves highly effective for General Electric. 

6. Use relevant hashtags. 1-2 per tweet is *perfect*.

7. If you can, keep it short and sweet. As they say, less is more. Sometimes an image or graphic can do the trick without having to use any characters at all. 

Still looking for viral tweet examples? Here are a few of my very favorites.