If you’ve hit a wall in growing your Instagram account, know that you’re not alone.

A slowdown in the growth cycle can happen, and it can happen for a multitude of reasons. While it’s not always indicative that you’re actually doing something wrong, it might be a sign that you need to switch up, revamp, or completely renew your social strategy.

Today we’re sharing our top tips to re-start the growth momentum so you can start seeing results for all of your efforts!

Show your face more

Selfies are flooded on your Instagram feed for a reason — because faces convert! By now, it’s really no secret that the Instagram algorithm favors faces, even a front-facing selfie will perform better than a side-profile selfie, the algorithm is THAT face obsessed. So, if you want to show up more on your audience's feed, and move up in the ranks of the algorithm’s preference, it's time to show your face.

Pay attention to your analytics

When was the last time you did a deep dive into your analytics? If your growth has slowed, the chances are you’ll find the answer as to why, here. Your insights offer valuable intel about your audience, their habits, and their likes and dislikes, so use them to your advantage! We suggest checking out these two analytics specifically if your growth has stalled: top-performing content and your audience’s most active times.

Try new features 

Remember when Reels rolled out and ALL you saw on your feed was, well, Reels? It’s because Instagram just loves when you show their new features some love, so they are going to boost your content to show up more and more on your audience’s feed in hopes that they’ll try the new feature, too! If a new feature rolls out, give it a try!

Show up on video

Sorry to bring up Reels again, but it’s relevant! The creation of a new video-creation feature is more indication that Instagram loves video content. It’s gained A LOT of traction over the last year from IGTV to IG Lives, and, of course, now Reels. It’s a great way to share content with your audience in a way that feels more personal because they get to see you being you!

Use hashtags effectively

If you’re using hashtags correctly and effectively, your content is going to reach a wider audience, get more impressions, and more engagement, which will, in turn, lead to more followers! So how do you use them correctly? You should be using the full allotment of 30 hashtags on every post, you should be sure to not use hashtags that are over-saturated, and every hashtag you choose should be relevant to your industry and the content you’re sharing.

Engage, engage, engage

We’ll say it ‘til we’re blue in the face, when it comes to social media, you get what you give. So, start engaging — and not just with the people on your profile. Go out and engage with your followers’ content, with their followers’ content, and with the content that populates under your most-used hashtags. The more outreach you do, the more engagement you’ll see in return!

Our mission is to help take the guesswork out of social media for you. If you love our blogs, you’ll love our content on social, too! Be sure to follow us for more actionable tips like this @amr_digital!