5 Reasons Your Business Needs to be on TikTok
By Justin Cox | June 20 , 2023
TikTok has become one of the most popular social media platforms in the world, with over a billion active users worldwide. In 2022 alone, we saw TikTok surpass Google as the number one search engine in the world, and hit $13 billion in ad revenue to date. While it's been primarily associated with dance challenges and younger audiences, businesses and companies are starting to realize the marketing potential of this platform. In this blog post, we'll explore why your business or company NEEDS a TikTok account.
1 - Reach a Younger Audience
TikTok is incredibly popular among the younger generation, with over 60% of its users aged between 16-24. If your business targets this age group, then having a TikTok account is a no-brainer. This platform allows you to reach a demographic that may not engage with traditional advertising methods.
2 - Show Your Brand's Personality
TikTok allows you to showcase your brand's personality and values through creative and fun content. By sharing entertaining videos, you can create a connection with your audience, making them more likely to engage with your brand.
Additionally, by showcasing more of your business’s personality, there’s a huge opportunity to spread brand awareness. TikTok's algorithm prioritizes content that is engaging and relevant to its audience. This means that even small businesses can have their content go viral, leading to increased brand awareness and reach. TikTok's hashtag challenges are a great way to encourage user-generated content that promotes your brand.
3 - Stay on Top of Trends
TikTok is a platform where trends come and go quickly. By having a TikTok account, you can stay on top of what's popular and relevant to your audience. You can then create content that aligns with these trends, showing that your brand is up-to-date and in touch with its audience.
Speaking of trending content, you’re far more likely to go viral or build an engaged audience on TikTok than other social media apps. Business accounts can expect to see an average of ~6% engagement per post compared to the next closest social media platform, Instagram, at only 1.9%.
4 - The Bottom Line
TikTok has become a lucrative platform for businesses, with more and more companies investing advertising dollars into the platform.
With the platform's high engagement rates and massive user base, businesses can reach a significant audience and potentially generate substantial profits. Additionally, TikTok's influencer marketing industry has also grown, with businesses partnering with popular TikTok creators to promote their products or services. As TikTok continues to grow in popularity, businesses have a massive opportunity to capitalize on the platform's potential and increase their profits
Outside of ad revenue and influencer marketing, TikTok is also changing the way we shop online and through social media. TikTok recently conducted a study that found that:
- Users are 1.4x more likely to buy a product on TikTok compared to other platforms.
- Users are 1.7x more likely to discover new products on TikTok versus other platforms.
- Users are 2.4x more likely to create a post and tag a brand after buying a product on TikTok.
The product discovery and potential customer growth alone are worth growing your company’s presence on TikTok!
5 - Drive Traffic to Your Website
TikTok allows you to add links to your bio, which can direct users to your website or other social media platforms. By creating engaging content that drives traffic to your bio, you can increase traffic to your website and potentially generate more sales.
On top of driving traffic to your website, TikTok has also been rolling out new features to shop within the app and link your products directly to your TikTok account. This means you could fully convert a customer directly in the TikTok app and build a customer base from your TikTok content alone.
TikTok can be a valuable marketing tool for businesses and companies, especially those targeting a younger audience. By creating fun and engaging content, businesses can showcase their brand's personality, increase brand awareness, stay on top of trends, and drive traffic to their website. With TikTok's growing popularity, now is the time to start building your brand's presence on this platform.
Looking for a little inspiration? Check out these 5 businesses who have been killing it on TikTok since the app’s early days!
Justin Cox
Justin Cox is the Design Manager at AMR Digital. Justin has a background in graphic design and is passionate about all things design and content creation. When he’s not busy pushing pixels, you can find Justin outside in Denver with his three (yes, three!) dogs or watching a hockey game that he may or may not be a little too emotionally invested in.