By Lauren Trujillo | June 27, 2023

If you've been using TikTok as a content lurker rather than a content creator for your business, consider this your sign to take the plunge!

This platform makes it easy for businesses to sell directly to their audience. And if you want your business to thrive in 2023 and beyond – you need to understand how this platform works and how it can benefit your business with its awesome-ness. Below, we'll look at trends and in-app features that may benefit businesses specifically on TikTok.

Tool 1: Shopping!

#DidYouKnow TikTok has several features that can be used to boost sales? These include:

1. Shopping Tags: This feature allows creators to tag products they want to sell and share them with their friends on TikTok or even purchase the product directly from the app itself.

2. Shop Now: This button allows businesses to sell products directly through their channel without going through third-party sites like Amazon or eBay.

3. Product Recommendations: As users watch videos on TikTok, they'll see product recommendations at the end of each video (if there are any). This allows viewers to learn more about those products and purchase through the app if they want to buy something similar for themselves!

Tool 2: Live Streams

Live streams are one of the most popular TikTok trends for businesses. They allow you to engage with your audience in real-time, and they can be used to promote new products or services, share behind-the-scenes footage, or host Q&A sessions!

You can also use live streaming as part of your marketing strategy by hosting live events like product launches or contests. This will allow you to reach out to a broader audience than usual while still being able to interact with them directly through comments and questions during the broadcast.

Tool 3: User-Generated Content

You may be wondering how to take advantage of user-generated content for your business. The answer is simple: it's about creating relationships with your audience. User-generated content allows you to get in touch with your customers on a more personal level, meaning they'll feel more connected to the brand and will be more likely to purchase from you!

You can also maximize the reach of this type of content by ensuring it's relevant and timely. If something is happening in the news or pop culture world, this is an excellent opportunity to ensure that whatever user-generated content you use relates to that topic!

Tool 4: Interesting Visuals

The next trend is to explore the potential of creative visuals. By now, you've probably seen plenty of TikTok videos with inventive visual elements — like this one, or this one.

Along with the in-app TikTok editor being diverse, fun, and creative, plenty of other apps will make your visuals interesting and on-trend! Our recommendations? CapCut and Splice!

As you can see, there are some really exciting trends and features on TikTok that are sure to capture your audience's attention. This is an excellent place to start if you're looking for new ways to connect with customers.
Or, if you'd prefer we keep an eye out for the trends and use our TikTok skills for your business instead — that’s what we’re here for. Give us a shout!