Social Media Strategy Playbook
The Social Media Blueprint Agencies Use (and now it can be yours!)
Introducing our best-kept secret to success
Ready to take a page out of the expert’s book? After eight years of refining our client onboarding and social media strategy processes for over 100 new clients, we’ve compiled everything we know about social media success into one comprehensive playbook to help you implement agency-level strategy that yields even bigger results.
Let’s Get Serious: Stop guessing, Start Growing
Congratulations on taking the first step toward serious social media results! (Because, let’s be real, if “posting & praying” was working out for you…you wouldn’t be here reading this.) The good news is that you don’t have to reinvent the wheel when crafting your strategy – we’ve created a strategic, easy-to-modify Canva template that will act as a step-by-step guide, walking you through how to:
Gain clarity on your digital identity and messaging.
Define your target audience and understand their needs.
Develop a content strategy that drives engagement and conversions.
Create a consistent and visually appealing social media aesthetic.
“Is this guide right for me?”
The answer is YES if you are…
A business owner or entrepreneur who wants to establish or level up their social media strategy.
A freelancer who wants to offer a more valuable service to their clients.
A marketing professional who is looking for a comprehensive social media resource.
The answer is NO if you are…
Looking for a "get rich quick" scheme or overnight success.
Not willing to put in the effort to implement the strategies.
The Answer to All your #SocialProbz
Does this sound like you…?
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I have an excellent product or service offering, but my page doesn’t show it.
I know I should be posting and doing more in order to grow, but I don’t have time.
I feel lost and overwhelmed trying to figure out how, when, and where to post on social media.
I’m sick of spending hours creating content and not seeing results.
I don’t know how to create content that resonates with my audience.
I feel frustrated that my content isn’t getting seen by the right people.
I want to uplevel my process so I can waste less time and make more money.
I’m looking for an easy, step-by-step guide to simplify social for me, so I can actually start seeing results!
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I’m tired of onboarding clients who aren’t clear on their branding and don't know what they want.
I need a better process to improve efficiency, so I don’t keep working out of scope.
Unhappy clients are keeping me up at night – and endless revisions are eating away at my time, profits, and sanity.
I’m sick of spending hours creating content and not seeing results.
I don’t know how to create content that resonates with my audience.
I feel frustrated that my content isn’t getting seen by the right people.
I’m looking for an easy, step-by-step guide to simplify my strategy so I can start charging more and working less!
What’s inside OUR STRATEGY GUIDE
8 comprehensive strategy modules. Drag & drop or fill in your brand insights using guided prompts, pro tips, and examples
Brand Analysis: Deep dive into your brand's values, personality, and offerings.
Content Mix Identification: Clarify your platform strategy, content types, and ideal posting frequency.
Target Audience Definition: Identify your ideal customer and understand their needs.
Competitive Research: Pull inspiration from industry leaders and get clear on what you like and dislike.
Content Strategy Development: Define your content pillars, create a posting schedule, and develop a repurposing strategy.
Visual Identity Guidelines: Establish a consistent aesthetic with logo usage, graphic elements, fonts, and color palettes.
Community Management Best Practices: Learn how to engage with your audience and build a loyal following.
Social Media Optimization: Optimize your profiles, hashtags, and content for maximum visibility.
WHAT PEOPLE ARE SAYING
Agency Partner Testimonials
