Why You Should be Scheduling Your Instagram Posts

By: Kassidy Aweida | Updated on August 8, 2023

Technology has become so advanced it's almost surprising that we aren't able to ask our smart devices if they can schedule our next Instagram post for us. Luckily, scheduling posts for social media is easier than ever, as there are numerous apps created for this very purpose. Whether you're building a business, a brand, or a personal account, regularly posting content is the key to success, and scheduling that content makes this infinitely more manageable.

3 reasons why you should be scheduling your Instagram Posts:

 1. It saves time

Your schedule is probably pretty full as is. Instead of spending 30 minutes everyday cooking up the next piece of content for your page, an Instagram scheduler app lets you plan ahead! How does sitting down on a Sunday afternoon and knocking out a week's worth of content in under an hour sound? Like a non-negotiable!

2. Its easier to keep track of your aesthetic 

If you want to massively grow your following and really establish yourself — looks are everything. When users come across your page, you have 10 seconds to grab their attention. It can be easy to unintentionally stray away from your chosen aesthetic, especially when you're coming up with your content the day you post it. Instead, opt for a scheduling app that allows you to assemble your content all at once, making it easier to stay on brand.

3. Get higher engagement rates by posting at peak times

Instagram allows you to see analytics about how your previous posts performed. And the timing of when you posted may have affected the level of engagement the post received. By scheduling your posts in advance, you can choose the specific time the post goes up. So, optimize your reach by posting exactly when you know your audience is most engaged!

At AMR Digital, we use Sprout Social to review and schedule our social media posts across all our clients. We chose Sprout because it allows us to schedule posts, get feedback from clients, duplicate them for other platforms, track competitors, and measure performance.

Source: Sprout Social

Do you believe in scheduling your posts? Or is going off-the-cuff more your style? Send us a DM and let us know!