The Rundown on Media Kits
Press kit, media kit, promotional materials, whatever you want to call it, you need one. But what is a media kit? Who do you give the media kit to? And what should be included in it? Here is the full rundown on everything you need to know about media kits and how to put together one, TODAY!
What is a media kit?
A media kit is essentially a business's resume. It's a document that highlights what the business is all about, including its products/services, values, and accomplishments. And just like a resume, it should be short, concise, straight to the point, and make an impression. Your media kit could be the deciding factor of if your business lands a deal or not. So, putting in the effort to really make it sparkle now is well worth your time.
Who do you send it to?
If your business is looking to partner with an organization, influencer, or brand, then part of your pitch to work with them should include sending over your media kit. And vice-versa, if you're company is looking to create a new partnership, asking prospective partners for their media kit is a great starting point.
Some companies opt to have their media kits easily accessible on their website. Others prefer to wait until the other party initiates the conversation. If your business heavily relies on brand deals and partnerships, the first option may be easier logistically, but it generally doesn't matter too much as long as you're getting it into the right hands!
How do you make yours?
A media kit is a chance to make a great impression. So everything in this document should be very intentional and showcase all that your business has to offer. In terms of length, it should be relatively short (about 1-3 pages). And most importantly - it should be concise and easy to digest.
FACTORS TO CONSIDER FOR YOUR MEDIA KIT
1. Consistency
Your media kit should represent your company and the work that it has done. A good guide is to take a look at your businesses' website, previously published work, and other promotional materials. All of these documents should have consistency throughout them. Look at the types of images used, number of pictures, fonts, logo, color schemes, etc., and incorporate these features into your media kit.
2. Engagement
Make it personal and exciting! If someone is looking at your business' media kit, it's likely because they are considering working with you. This document must be engaging, showcase what sets your business apart from the competition, and highlight why someone should choose to work with you. You should absolutely mention exciting projects (past or present), achieved outcomes, and outline your business' unique approach.
3. Content
A media kit should give the prospective client the full rundown of your business. Be sure to include the following information:
Company Bio: Provide a brief overview of your company. This could include when the company was launched, founder(s), location(s), size, values, and mission statement.
Leadership: This could also be added as an extension of the company bio. Adding a name and face to your company makes it feel more personal to readers.
Pricing: Be sure to include a list of services your business offers and your pricing.
Accomplishments: This is where you can show off your business’s most significant accomplishments, milestones, and awards.
Stats: Perspective partners viewing your media kit want to know exactly what your business is capable of and the reach it has and adding numbers to back this up can be very effective. If appropriate, you can even list the number of followers your company has on each platform it’s on, website traffic, subscriber count, average likes per post, etc.
Features and Partnership: Showcase where your business has been featured and who you have worked with in the past. This doesn't have to be super detailed; an image of the organization's logos is perfect!
Press Coverage: If your business has received press coverage, mention it!
Contact Information: If your media kit sparks viewers’ attention, they will probably want to know more about your business and explore the opportunity to work together. So be sure to provide various ways that your company can be contacted.
Just remember, the goal of a media kit is to showcase the gist of your company and help convince prospective partners that they should work with you! So everything in this document should be very intentional and showcase all that your business has to offer.
Does your business need help creating a media kit? Contact us today, we are here to help!
Written By: Leah Ross, AMR Digital Marketing, Copywriter