5 Denver Based Businesses Killing it on Instagram: how they are doing it and how you can too
Denver is a huge hub for businesses, which in turn means there is tons of competition. So, in order to be successful, companies must be able to set themselves apart from the crowd and get noticed. A key way to do this is through social media. Here is AMR Digital Marketing's list of 5 Denver-based businesses that are killing it on Instagram across a variety of industries. We break down these businesses' strategies for success and highlight what they are doing oh so right on Instagram.
1. Don’t Go Nuts - @dontgonuts
Don’t Go Nuts is a natural food brand that creates delicious, healthy, nut-free snacks. These products are designed for kids to be able to eat around others and at school, worry-free.
What They Are Doing Right:
Don’t Go Nut’s mission is to provide delicious snack options to kids with life-threatening allergies. Their products are all about taking the guesswork out of the equation. Don’t Go Nuts knows exactly who their target audience is and does a great job talking directly to them and telling them what they need to know about their products. They do this by using their Instagram to provide education and tips to parents about how they can use their products to support their children’s nut-free lifestyle. They have also built their online community by continuously engaging with their audience, asking questions, and using user-generated content. This company is a great example of a small brand that has a big picture strategy. They treat their social like they are a MASSIVE company, and it’s paying off.
2.
Havenly - @thehavenly
Havenly is an online interior design service. They first determine a customer's style and then matches them with a personal designer who works with them on all their decor needs, including sourcing products and handling logistics. They offer several packages ranging from small updates/adding finishing touches to total makeovers.
What They Are Doing Right:
Havenly showcases their beautiful designs on Instagram through high-quality content and photography. Their Instagram does an excellent job of providing design tips users can use in their own homes. They also use their platform to feature their designers, which gives users the chance to connect a face to the beautiful designs they see. Whatever your design needs are, Havenly can help you get there, and their Instagram is living proof of that!
3.
Denver Beer Co. - @denverbeerco
Denver Beer Co. is a Denver based brewery passionate about crafting new, flavorful beers, using fresh ingredients.
What They Are Doing Right:
Is it just us, or does it feel like every other business in Denver is a brewery? With so much competition, Denver Beer Co.’s Instagram does an amazing job of setting themselves apart from the rest. Their feed provides a great mix of products and lifestyle content. They do this by using user-generated content that not only shows off their products but also how their customers use and enjoy them. This allows potential customers to imagine how they would use and enjoy these products themselves. The company is very active on the platform; they are super quick at responding to comments and are always giving viewers updates about new flavors being released.
4.
Inspirato - @inspirato
Inspirato is a high-end hospitality company that offers a luxury travel subscription. They cover everything from browsing trip ideas, booking reservations, and staying in Inspirato approved accommodation.
What They Are Doing Right:
Inspirato is all about luxury travel, and their Instagram does a great job of portraying this. Instead of selling travel experiences, hotels, and resorts, the company uses Instagram to show viewers were they need to go next. This is a genius marketing tactic because they inspire, as opposed to pushing hard sales. They make their viewers WANT their services without ever asking for anything. The brand also features user-generated content and shares user's experiences. As the business is subscription-based, building a loyal following is crucial. They are a great example of how to use social media when it comes to high-end luxury, without coming across as salsey.
5.
Artifact Uprising - @artifactuprising
Artifact Uprising creates custom photography prints and books, perfect for gifts. Founded in 2012, and based in Denver, this is the largest business on our list, with over half a million followers on Instagram.
What They Are Doing Right:
As Artifact Uprising is all about photos and photography, Instagram is the perfect platform for them to showcase their offerings. This company shines when it comes to offering diverse content that remains on brand. Their content shows viewers what is possible by targeting their unique needs, not just what they have to sell to them— which, in turn, inspires creativity and sparks new ideas. Their Instagram also uses loads of user-generated content by featuring past projects and photographers. This not only builds community but also shows viewers how others use their products.
These top 5 Denver-based businesses go to show that no business is too big or small to have amazing Instagram content and actively engage with its viewers. If you want to stick out from the crowd, start by looking at your businesses' Instagram and ask yourself what you think you're doing right and what you need to work on. And if you get stuck, try looking to these businesses' accounts for inspiration!
Written By: Leah Ross, AMR Digital Marketing, Copywriter