3 Ways LinkedIn Can Benefit Your Business
There are so many different platforms for your business that you might not know where to turn, especially because it feels like new social media trends and features pop up faster than you can hit the “like” button.
TikTok may be the fastest growing platform according to Medium, and Instagram may be incredibly popular with over a billion users (Statista), but one platform you shouldn’t overlook is LinkedIn.
Establishing a presence on LinkedIn can benefit your business in a handful of ways.
Known for being the largest professional network on the internet, LinkedIn is an excellent channel for establishing yourself as an expert in your field.
The level of content saturation is much lower here than it is for other platforms — and that’s a good thing! What this means for you is that any posts you create are much more likely to make a splash and gain attention than they would if posted elsewhere!
In other words, posting on LinkedIn is not quite like posting into the void that is Instagram, Twitter, or TikTok — on LinkedIn, your content won’t get lost in the shuffle. Users will be able to view your content and learn more about your expertise, while you establish yourself as a qualified leader in your industry.
Another benefit of LinkedIn is that not only can it help to attract attention to your business, but it can also help to connect you with potential customers and other business owners.
LinkedIn is a great way to help get you noticed when other platform users are searching for particular content or a particular industry. Think of LinkedIn as another golden opportunity for connections, conversions, and collaborations. These new connections may be leads who are interested in what you have to offer, or they may be fellow business owners within your industry who you can collaborate with to expand your reach — either way, these connections will ultimately help you to grow your business!
In addition, LinkedIn can be a tool for obtaining insider knowledge within your field. While some other platforms focus more on visuals and aesthetics, LinkedIn is focused more on industry-specific information. You can use this to help stay on top of industry trends!
As they say, knowledge is power, so any new information that gives you an edge on the competition is valuable.
If you’ve been overlooking the power of LinkedIn, and need guidance on how to boost your business’ presence on this platform, reach out to us today!
Alice Leininger
Alice is the Business Development Specialist at AMR Digital. In addition to checking out concerts and restaurants around Denver, she loves exploring the mountains and reading.