Can Community Management Help You Build Your Brand On Social?
Let’s start with the basics. Community management is exactly what it sounds like — it's the process of building and managing an authentic community among your customers, employees, and partners through various types of engagement.
Social media doesn’t stop at creating content and posting it. And the larger your community (following) grows, the more important it becomes to manage it.
Here are a few ways community management can help you drive the business results that really matter:
Community Management Builds Your Brand Advocacy and Equity
Did you know that keeping your current customers engaged is more important than acquiring new ones? It’s also far easier to keep a current customer than it is to go out and convert new leads! When it comes to using digital marketing, the more connected your audience can feel to your brand, the more likely they are to become loyal brand fans and sing your praises to their friends and family.
Community Management Empowers Your Customers
When you continuously ask your followers questions about what they want from your brand and enable them to speak up, you create a sense of empowerment for your customers and user base. This helps encourage a positive brand sentiment. And in order to maintain this positive brand sentiment, it's important that you're able to proactively respond to any consumer questions, feedback, or complaints and resolve them in a timely manner.
Community Management Allows You To Tap Into Your Audience Insights
Poll your audience through Instagram Stories or ask them questions through caption prompts. Things like a “This or That” series of polls can help you find out what your audience wants and doesn't want/likes and dislikes.
Leveraging your community management in this way can not only provide you valuable information about your business, your customers, and the way your customers see your brand, it can also help you to save money on marketing efforts.
At the end of the day, community management can be boiled down to one thing: building relationships. After all, success on social media is all about relationships and creating a community of loyal followers and brand fans. Don't neglect this essential component of your social strategy!
Need a little more guidance? That’s what we’re here for! Reach out to us today at hello@amrdigitalmarketing.com, or send us a DM on Instagram @amr_digital.
Krista Turkel
Krista Turkel is a Content Creator at AMR Digital. When she’s not mocking up memes for clients, she can be found checking out Denver’s best new restaurants, playing with her golden doodle pup Luna, or catching up on her latest Netflix true-crime binge.