From hashtags to analytics, and content creation to audience building, one thing is for sure: strategies are the key to unlocking success in social media. We’re sharing our knowledge of design strategy, content strategy, growth strategy, and everything in between to help you take your business from guess-test-and-revise to success you can strategize.
Giving a marketing agency access to your social media accounts can feel a little like handing over the keys to your kingdom. Don't stress! We're here to share how to grant access safely and confidently.
A Guide to Our Favorite Social Automation Resources for Content Creators in 2024
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It's time to level up your security game and fortify those accounts against ever-present hackers and scammers.
Are you renting clicks or building long-term brand equity? Read this blog as we break down the difference between organic and paid social!
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As a team that works on social media content month-by-month, with content creators who are always trying to keep our fingers on the pulse, we’ve compiled a list of key hashtag holidays to inspire you and help your content creation for the entire calendar year of 2024!
Threads is one of the newest apps in the social media world and it’s already gaining a lot of momentum. Here’s a breakdown of what it is, how to use it, and why it might be a good addition to your business’s social strategy!
If you’re looking to launch a new brand, you know that a presence on social media is a crucial component to getting the word out about your company.
We all know you should be scheduling your social media posts. But what exactly does that mean? Here is a step-by-step guide as to how we at AMR Digital Marketing schedule our posts and why we love using Sprout Social.
Ever wondered what it’s like to run the social media accounts for a big company? Here’s the honest breakdown.
Now that we’ve broken down what the difference is between boosted posts and paid ads, let’s talk about which option is the right one for you! To make life easier, we’ve put together a short, four-part questionnaire.
Some important do’s and don’ts if you want to create content that is both compelling and professional on LinkedIn.
Think your business is ready to kick it up a notch for social media marketing but aren’t quite sure? Read this to find out.
Instagram is constantly evolving, adding new features and removing old ones. But there is one thing for certain. Instagram Reels are here to stay. And not only that, but they’ve been the most popular feature on the app for two years running.
4 Feel-Good Accounts to Follow in the New Year & How to Add a Dose of Dopamine to Your Social Content.
Solidify your brand and presence with these simple fixes that can take your company’s LinkedIn page from average to top-tier.
Ever wondered how big your graphics and photos should be for each social media platform? Look no further — we break it all down for you here!
The best way to reach a wider audience through social media is surprisingly simple: Make your content personal and familiar
Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!
How do you actually find success and sustain growth on LinkedIn as a newbie? The answer: having a solid content strategy! Let’s dive into a few top ways to do this, especially if you’re just starting.
User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
In July 2022 Meta announced that it had updated Facebook’s homepage to create two separate feeds: “home” and “feeds.” Much like the recent Instagram update, this sequesters all of your friends’ activity in the “feeds” section. You will still find plenty of this in the “home” section as well, but this is more of a place for discovery, according to Mark Zuckerberg. This means if you can create consumable, fun content for your brand on Facebook, it’s very likely going to perform better now than it did a couple of months ago.
What is social listening? In short, social listening is a process of tracking and analyzing consumer conversations and mentions of your brand, competitors, or other brand-related keywords. And although that may sound rather simple, social listening is actually quite a complex process.
If you want to grow a loyal audience on LinkedIn, you need to be intentional about engaging with customers who tag you, comment on your posts, and DM you — just as you would on any other social platform. It’s a small commitment that you should be able to squeeze into gaps in your calendar. So don’t worry, this doesn’t involve a ton of extra work, especially if you are fluent in your own brand voice!
There are 6,000 tweets sent every second. Yes, you read that right. Twitter is an incredibly unique social platform where you can gain virality in only 280 characters or less. How? Let’s get into it. Here are seven highly effective strategies to help your brand's tweets get noticed and possibly even go viral.
Think about your favorite brand — what does their voice sound like? How do they make you feel? The way a brand speaks to its audience and the feelings they provoke is the KEY to making a true, authentic connection! Your brand personality is the first thing that speaks to potential customers.
Pinterest offers brands and businesses of all sizes a unique way to present and market themselves. As a visual platform, it allows you to expose your brand to a new audience in a way that inspires them. If you want to learn how to attract a new audience and grow your online following on Pinterest, we have a few tips for you!
A successful LinkedIn marketing strategy should be based on two components: your brand’s core content and your industry-relevant content that is geared specifically to the LinkedIn audience. If you’re not sure that you have a core strategy, we show you how to build one from the ground up here!
