The Future of Social Media Marketing: 6 AI Tools for Smarter Social Content Creation
By Sarah Knowles | September 5, 2024
A Guide to Our Favorite Social Automation Resources for Content Creators in 2024
Social media — everyone loves to scroll it, but not everyone understands the magnitude of time, effort, and resources that go into growing a successful community online and satiating the algorithms’ hungry demands for a constant stream of high-performing content.
For creators, it's easy to get bogged down in the minutiae of creation. Manual processes are not only time-consuming, but they also leave room for human error, hindering your ability to focus on the bigger picture.
But first, if you take away only one insight from this blog, let it be this: AI-powered tools aren't here to replace your creativity.
They're designed to streamline and automate tasks, giving you the freedom to truly focus on what you do best – creating art, connecting with your audience, and growing your brand.
Artificial intelligence is revolutionizing the social media landscape, offering powerful tools to streamline your workflow, boost creativity, and deliver exceptional results.
So, now let’s get to the good stuff. We tested them so you don’t have to – here are our favorite AI tools that are changing the game for social media marketers:
Gemini
Dall-E & Bing Image Creator
Canva's Magic Studio
Synthesia
Murf.AI
Zubtitle
1. GEMINI: Your AI-Powered Content Creation Assistant
Struggling with writer's block or need fresh ideas for your social media captions? Gemini (Google’s AI chatbot similar to ChatGPT) is here to save the day! (Sounds like something Gemini would say…) This AI language model is a great tool to:
Generate post ideas: Give it a keyword or topic for a single post – or build out an entire content calendar!
Write captions and scripts: Gemini can’t replicate the nuances of human personalities, humor, and tone of voice, so we don’t recommend relying on it too much here, but if you train it well on your desired tone, audience, etc. you can use it to help generate copy that aligns with your brand voice.
Repurpose top-performing content: Earily turn existing posts into fresh content for different platforms.
Check out how Gemini uses AI to generate marketing copy and social media content.
2. Dall-E & Bing Image Creator: AI-Generated Graphics
Visual content is crucial for social media engagement, but creating high-quality graphics from scratch can be extremely time-consuming. Enter Dall-E from OpenAI or Bing's AI Image Creator.
Generate images from text prompts: The key here is to be really skilled in communicating your vision in the description of your prompt.
More access to design: Sometimes, you just need a simple icon or element, and you don’t have access to a graphic designer or illustrator. These tools could never replace those artists for brand campaigns, ads, or more important design initiatives, but make it easier to get a high-quality look for a simple social graphic!
Our advice? Don’t overuse this. Anything overly-AI-looking will become very apparent very quickly and will give your audience the heebie-jeebies.
3. Canva’s Magic Studio: Your All-in-One Content Creation Tool
Canva is already a go-to for many social media marketers, but its Magic Studio has recently launched a whole new suite of AI tools to help you take things to the next level.
Magic Design: Generate custom designs with AI based on simple text prompts. Includes options for images, videos, and presentations.
Magic Switch: Instantly change the style or format of your designs.
Magic Media: Transform your words into stunning visuals and videos.
Magic Expand: Extend your design beyond the canvas with a single click.
Magic Grab: Extract elements from images, allowing you to isolate and edit them.
Magic Edit: Add, replace, or edit parts of your images using text prompts.
Magic Animate: Bring your designs to life with easy animations.
Magic Eraser: Remove unwanted objects from your images seamlessly.
Background Remover: Isolate the subject of your photo with a single click.
Magic Morph: Smoothly transition between images.
Magic Write: Generate creative text for various purposes, including captions, bios, and more.
Text to Image: Generate images based on textual descriptions.
Text to Video: Turn scripts or concepts into short videos.
Instant Reformatting: Adapt designs to different platforms and dimensions quickly.
AI Editing: Enhance photos with AI-powered tools.
Auto-Translate: Translate your designs into different languages without leaving Canva.
Canva's Magic Studio is a rapidly evolving suite of tools. New features and improvements are frequently added, so keep an eye out for updates!
4. Synthesia: AI-Powered Video Creation
Video content is dominating social media, but finding talent, producing, and editing high-quality videos for your business can be extremely costly and time-consuming parts of the process. Synthesia makes social media video production a breeze:
Turn scripts into videos: Upload your script, and Synthesia will generate a video with AI avatars.
Industry-specific templates: Choose from pre-built templates to create professional videos quickly.
Edit and customize: Fine-tune your videos with ease within the Synthesia platform.
This is a great tool, but use with caution, as it requires a lot of human expertise to make sure it’s done well. Learn more about Synthesia's revolutionary approach to video creation.
5. Murf.AI: Studio-Quality Voiceovers
Need a voiceover for your videos, but don't have the budget for a professional studio? Murf.AI is a great solution to help automate the transcription process, make your video content more accessible, and save time and effort for content creators.
Realistic AI voices: Choose from a variety of voices generated by real people.
Multilingual support: Reach larger audiences by translating audio into over 20 languages.
Voice cloning: Create a unique AI voice that sounds just like you for a more personal touch (disclaimer: we haven’t tried this yet, as we prefer a more human touch, but there are definitely use cases out there where this could come in handy!)
Check out how Murf.ai!
6. Zubtitle: Automatic Subtitles
Subtitles are essential for accessibility and engagement, but creating them manually can be a tedious task. Zubtitle simplifies the post-production process:
AI-powered transcription: Automatically generate accurate subtitles for your videos.
Easy editing: Fine-tune the subtitles with a user-friendly interface.
Boost engagement: Reach a wider audience and improve video accessibility.
It’s no secret that the AI revolution is transforming social media marketing, offering innovative tools to boost your creativity, streamline your workflow, and achieve remarkable results.
Don’t get left behind! We have no doubt that AI will be sticking around for the long haul and continuing to evolve over time. By embracing these AI-powered solutions now, you can stay ahead of the automation curve and unlock new levels of efficiency and engagement.
Feeling overwhelmed by all the options and possibilities?
We know that maintaining innovation in a fast-paced digital world with constant demand for fresh, engaging content can feel, well, exhausting. That’s why we built a team of social media experts who are constantly learning and adapting to the latest technologies to be your guide and deliver results. Contact us today to see how we can help you harness the power of AI and achieve your social media marketing goals!
Sarah Knowles
Sarah is a Social Media Content Creator at AMR Digital. Sarah is a professional wordsmith, and when she’s not behind a keyboard, you can find her in the window seat of an airplane on her next adventure or in the constant pursuit of trying to be a morning person