Summer Content Strategy: Beat the Heat with This Prep Plan
By Laura Lawrence | May 7, 2025
I know, I know. It feels EARLY to begin thinking about summer, but (as you’re well aware!) content creators work ahead, so now is the perfect time to prep your content calendar so you can enjoy the sunshine without the last-minute scramble!
Dust off your flip-flops, grab a refreshing bevi, and let’s dive into how to plan like a pro!
map it out
Your content calendar is your BFF. Start scheduling those brilliant ideas in advance. Don't try to do it all last minute! Batching similar tasks (such as writing a few posts at once or scheduling social media for the week) saves you time and stress later. Plus, having a plan gives you wiggle room for any spontaneous, fun content ideas that pop up! Think about key summer dates, potential product launches, or seasonal themes you want to weave in.
TUNE INTO YOUR AUDIENCE’S SUMMER GROOVE
What will your audience be up to this summer? Will they be scrolling more on their phones by the pool? Maybe they’ll be looking for quick tips and fun distractions? Consider how their needs and online habits may change during the warmer months and tailor your content accordingly. Are they planning vacations? Looking for outdoor activities? Seeking solutions for summer-specific problems? Understanding their summer mindset will help you create content that truly resonates.
Refresh/Upgrade Your Content Creation Tools
Having the right tools is ALWAYS essential, but it's particularly vital for creating engaging content in the diverse and often mobile settings that summer brings. Here are a few must-haves:
Sturdy, Portable Phone Tripod: Whether you're capturing stunning sunset shots or recording a quick video by the lake, a reliable and portable phone tripod will ensure your footage is steady and professional-looking. Look for one that's lightweight and easy to set up. We’re loving this magnetic one by KraftGeek.
Portable Ring Light: Good lighting can make all the difference in your photos and videos. A portable ring light provides even and flattering illumination, perfect for those impromptu content creation sessions, even in less-than-ideal lighting conditions. Here’s a light that clips right onto your phone, is rechargeable, and fits easily in any bag!
Portable Charger: Don't let a dead battery interrupt your creative flow! A reliable portable charger will keep your phone and other devices powered up throughout your summer adventures, allowing you to capture and share content without worrying about finding an outlet. Check out this lightweight charger with built-in cables for 100% convenience.
Also, be sure to check out this AMR Blog for some of our team’s other favorite tools we recommend!
MATCH THOSE SUMMER VIBES
Think sunshine, vibrant colors, and happy vibes! Use eye-catching images and videos in your blog posts and social media. Whether it's showcasing your product in a summery setting or sharing a stunning landscape photo, make sure your visuals are high-quality and capture the essence of the season. Make sure they’ll look great on mobile, too! Many people will be viewing your content on the go, so optimize your images and video formats for smaller screens.
Don’t forget the #SummerDetails in captions
Use lighthearted language, incorporate summery emojis ☀️😎🌊, and share content that aligns with what your audience is likely experiencing. Use relevant hashtagsand keep an eye on trending summer topics.
By taking the time to plan your content now, you're setting yourself up for a more relaxed, enjoyable, and successful summer in the content creation world! You'll have a roadmap in place, freeing you to focus on creating high-quality content without the pressure of last-minute rushes. Happy (almost) Summer and cheers to a new season of engaging and effective content!
Need some more content ideas before summer? Check out our best social media strategy tips here!
LAURA LAWRENCE
Laura is a Senior Social Media Content Creator at AMR Digital. When she’s not writing and creating amazing content, you can find her tending to her chicken coups, teaching Jazzercise courses, or adventuring with her husband and kids!