Level Up Your Content Creation: Must-Have Gear for 2025
By Sarah Knowles | February 18, 2025
It’s time. Time to ditch the shaky, poorly lit videos. Time to stop using your selfie camera. Time to stop asking your family and friends to film for you. Time to start wiping off your camera lens before filming. And, time to start taking content creation seriously to reach your goals.
The first step to creating excellent social media content that resonates with your audience and elevates your brand is pulling the trigger on buying the proper tools you need to do it well.
Investing in the right gear can make a world of difference in your social media game. Whether you're a Business Owner, Influencer, Vlogger, or UGC Creator, having the right tools can help you create high-quality content that looks good and performs better.
If you’re just starting out, don’t worry, there’s no need to drop a month’s salary on the fanciest gadgets. There’s an option for every budget, and you can always choose to upgrade down the road!
Here's our team’s go-to gear list for content creators:
LIGHTING
Good lighting is the foundation of ANY great photo or video – it sets the mood, highlights your subject, and prevents people from immediately scrolling past. Here are our top recs:
120 LED Phone Light, Selfie Light ($35.99): Say goodbye to grainy shadows and hello to bright, even lighting! This portable light is perfect for on-the-go shoots or brightening up your home studio setup.
ULANZI Overhead Phone Mount w/ Base ($35.99): Perfect for flatlays, overhead shots, or creating that "hands-free" magic.
Pozliv Overhead Camera Mount ($49.99): Similar to the ULANZI, this mount offers more flexibility and adjustability for overhead shots.
Lume Cube 18” LED Ring Light + 6.5 ft Tripod Stand ($159.99): Want that professional, studio-quality lighting? This ring light is your answer. It's perfect for vlogs, makeup tutorials, or any content where you need even, flattering light.
TRIPODS & STABILIZERS
Want to capture those smooth, cinematic camera movements that make your videos look like they were shot by a pro? Tripods and stabilizers are your key to unlocking a whole new level of visual storytelling. There are lots of variations of these, depending on what you’re filming! Check them out:
Neewer Magnetic Neck Holder ($27.99): This flexible phone holder lets you capture unique angles and perspectives, perfect for hands-free filming or getting those creative shots.
EUCOS 62" Phone Tripod & Selfie Stick ($29.99): A versatile tripod that doubles as a selfie stick? Yes, please! This is perfect for capturing group shots, vlogs, or setting up your phone for hands-free recording.
JOBY GripTight PRO TelePod ($69.95): This compact and versatile tripod is perfect for on-the-go creators. It extends into a selfie stick and even has a Bluetooth remote for easy control.
DJI Gimbal Stabilizer ($89.99): No more shaky footage! A gimbal stabilizer keeps your videos smooth and professional-looking, even when you're on the move.
microphones
If your video content includes speaking, interviews, or voiceovers, a quality microphone is a MUST-HAVE to ensure your audio is clear, crisp, and professional. We love this one:
2 Pcs Wireless Lavalier Microphone ($33.98): This wireless Lavalier mic with a charging case is perfect for interviews, vlogs, or any content where you need to capture high-quality audio on the go.
EXTERNAL BATTERIES
For those long shoot days, travel vlogs, or on-the-go content creation, a reliable external battery is a lifesaver to keep your devices powered up. Here are two great options at two different price points:
Anker Portable Charger ($29.99): Never get caught with a dead battery again! This portable charger is powerful at an affordable price point.
Mophie Powerstation Plus ($79.99) & Powerstation Plus Ultra ($99.95): These powerful portable chargers offer fast charging and multiple ports for charging multiple devices simultaneously.
PRODUCT PHOTOGRAPHY
E-commerce businesses and anyone showcasing products need to invest in tools like lightboxes and backdrops to create eye-catching product photos that drive sales. You can’t go wrong with either of these:
Portable Studio Kit Light Box ($29.99): Create professional-looking product photos with this portable light box. It's perfect for small businesses or anyone who wants to showcase their products in the best light.
BEIYANG Photography Backdrop Boards ($47.99): Add a pop of color or texture to your product photos with these versatile backdrop boards.
Bonus Tip:
Don't forget the importance of good editing software! Apps like Adobe Lightroom, Snapseed, or VSCO can help you enhance your photos and videos and create a consistent aesthetic.
Investing in the right gear can transform your content creation game. Choose the tools that align with your needs and budget, and watch your social media presence shine!
Ready to take your social media content to the next level, but don't have the time or equipment to create high-quality photos and videos? Let AMR handle it! Our on-site content shoots are perfect for brands that don’t need full social media management but do need help capturing and creating engaging short-form Reels, TikToks, or YouTube Shorts.
Sarah Knowles
Sarah is a Social Media Content Creator at AMR Digital. Sarah is a professional wordsmith, and when she’s not behind a keyboard, you can find her in the window seat of an airplane on her next adventure or in the constant pursuit of trying to be a morning person