The original social network has changed quite a bit since its inception. If you’re more concerned with understanding Facebook strategy and less concerned with friend requests, this is the place for you. We’re breaking down everything businesses need to know about using Facebook for growth.
Ever wondered what it’s like to run the social media accounts for a big company? Here’s the honest breakdown.
Now that we’ve broken down what the difference is between boosted posts and paid ads, let’s talk about which option is the right one for you! To make life easier, we’ve put together a short, four-part questionnaire.
Think your business is ready to kick it up a notch for social media marketing but aren’t quite sure? Read this to find out.
Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!
User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
In July 2022 Meta announced that it had updated Facebook’s homepage to create two separate feeds: “home” and “feeds.” Much like the recent Instagram update, this sequesters all of your friends’ activity in the “feeds” section. You will still find plenty of this in the “home” section as well, but this is more of a place for discovery, according to Mark Zuckerberg. This means if you can create consumable, fun content for your brand on Facebook, it’s very likely going to perform better now than it did a couple of months ago.
Are you looking for a way to make meaningful connections with your followers on Facebook but continue to fall flat? If you’re not a major corporation (as most of us aren’t!), you likely don’t have hundreds of thousands of dollars to throw at Facebook ads in order to get in front of new and potential customers.
With billions of users on Facebook and Instagram, it's no wonder that businesses are eager to get their content in front of their target audience.
