5 Ways to Optimize Holiday Marketing on Social Media
Ahh, the holidays. As the winter months arrive, so do cooler temperatures, shopping-packed weekends, and of course – seasonal food and beverages (drool!). Between Black Friday and Christmas – companies of all kinds have the opportunity to make a mark on new customers and increase sales by a landslide! Woohoo!
It is, however, essential to understand that beating out the competition nowadays requires more than just expedited shipping and big discounts.
With the consistent expansion of social media platforms, it now also requires a comprehensive online strategy for communicating with customers, promoting your best deals, and getting your audience in the holiday spirit!
Let’s dive into a few ideas that are sure to help you stand out and get ahead during the holiday season:
Run A Campaign (Or Two!)
Running an online holiday campaign as an e-commerce website, small business, or any other customer service-based brand can not only help you stand apart from the competition, but it can also show your customers you are genuinely thankful for their business! A few simple ways to do this:
Incorporate loyal customer spotlights into your feed throughout the month!
Throw a holiday party (online or in-person) and invite your most loyal customers through social media!
Host holiday giveaways throughout the month to increase engagement and show your customers some love!
Hold a customer-based holiday contest that’s relevant to your brand! This can be as simple as asking people to post a picture with or of your product and tagging your company in the post!
Collaborate With Influencers
When everyone is sharing their special offers and discounts, it can be hard to make an impact, especially for smaller businesses. A sure-fire way to generate better results is to collaborate with relevant influencers that will help you reach a wider audience!
While finding relevant influencers, planning the content, and carving out the guidelines is a big project and one that should be prepped far in advance – it’s one that is incredibly impactful and sure to yield impressive results!
Show The Humanity Of Your Business
Once the holidays roll around, people go from “business” mode to “family” mode REAL quick! So, the less corporate your online presence feels, and the more warm and inviting it is – the more success you will see for your campaigns. A few ways to warm up your online presence:
Find ways to give back to the community. Not only does this make a genuinely positive impact, but it also incentivizes your audience to buy, knowing that they are making a difference for their community.
Showcase more of your team by showing behind-the-scenes clips, employee spotlights, and sharing interesting stories!
Curate a sentimental library of User-Generated Content to post throughout the month!
Give Your Social Media Channels a Holiday Makeover!
Holiday fever is NOT just for one type of brand. eCommerce and B2B organizations alike should start getting hyped for the holidays!
This time of year should be seen as a massive opportunity for a company to showcase its culture and appreciation for customers and staff! It’s also a time to “decorate” for the holidays in a way that’s authentic to your brand! Use the season as an excuse to pump up your holiday colors, words, and themes throughout the month!
Trust us; your customers will fall a little more in love with you once you get into the holiday spirit!
Start Advertising Early…like – Right Now!
Seeing as it’s already mid-November, now is the time to get moving on your advertisements!
Just as there will be customers who wait until Christmas Eve to purchase their gifts, there will also be customers who cross everything off LONG before Christmas morning rolls around — not to mention the continued shopping and spending after Christmas day!
Split the difference with your social advertising, and be sure to stretch your budget and calendar as long as you can during this holiday season!
Depending on whether your business is already social media savvy or completely new to the game – the above tips may seem like a LOT to balance along with running your business successfully during the holidays. If you’re noticing that all signs point to hiring a social media agency to optimize your success throughout the holiday season and beyond, reach out to us today!
Lauren Trujillo
Lauren is a Social Media Content Creator at AMR Digital. When she’s not curating awesome content for her clients, she can be found scoping out Denver’s best cocktails and cheeseboards, taking care of her succulents, traveling to new cities, and pursuing a plethora of other creative passions!