Why Instagram Reels Should Be a Major Component of Your Content Strategy
Want to know the secret of going viral on Instagram? Keep reading..
When Instagram first launched in 2010, its primary focus was featuring photos, specifically those taken on mobile devices. Now, almost 11 years later, the focus has shifted to video and Instagram’s new feature, Instagram Reels.
So, maybe now you can guess — the secret of going viral on Instagram? That’s right, it’s all about Instagram Reels!
Since Instagram Reels has been introduced, engagement has gone up over 280%!
So let’s start with the basics so you can get on the road to going viral.
Instagram Reels is a feature on the Instagram app that allows you to share 15, 30, or 60-second videos that you can share to your main Instagram profile, specifically just on your profile’s Reels feed, or on both!
If you’re thinking, ‘Wait a second that sounds pretty familiar,’ you’re not wrong, Reels is the Instagram version of TikTok!
Alright, let’s get into it. Here are a few reasons why you MUST incorporate Reels into your Content Strategy — especially if you want to shoot your shot at going viral.
It’s a great way to educate your audience about your brand. These super-popular video bytes are taking over how we consume media. Using this platform to inform your audience about what sets your brand apart from the competition is a great way to gain followers and eventually loyal customers.
Instagram’s algorithm is favoring accounts that are engaging with and publishing Reels. Instagram is pushing us to use their most popular features and rewards us by delivering our content to more users. You can get thousands of views on Reel without putting ANY ad dollars behind it!
You can showcase your business’s personality and values. What better way to show your audience what your brand is all about than with a fun video with music, text, and fun filters? This highly addictive piece of Instagram’s platform can reach big audiences, allowing you to highlight what differentiates your products or services from your competitors in a unique way!
If you want to grow your brand in 2021, Instagram Reels is about to become your new best friend.
So what are you waiting for? If you’re looking for a team of social media specialists to help you get started with Instagram Reels reach out to us today!
For more information on how to use Instagram Reels to reach new followers, click here!
Krista Turkel
Krista Turkel is a Content Creator at AMR Digital. When she’s not mocking up memes for clients, she can be found checking out Denver’s best new restaurants, playing with her golden doodle pup Luna, or catching up on her latest Netflix true-crime binge.