4 Signs it's Time to Hire a Social Media Agency
We totally get it; switching from in-house marketing to hiring a social media agency can be a huge step!
We’re a small business too, which means we understand the resistance and concerns you may have behind outsourcing your social media and trusting a third party with your brand voice and vision – it’s a BIG deal!
Although you may have concerns about working with a social media agency, the benefits can FAR outweigh the risks (maybe we’re a LITTLE bias). Still, we’re serious when we say that outsourcing your media comes with some major perks. Not only does hiring a social media agency free up your time, but it is a case where spending money leads to making even MORE money.
Nonetheless, if you’re on the fence, we’ve compiled four signs it’s time for you to bring a social media agency on board!
1. You Try to Handle Everything Yourself
Relate to the feeling of stretching yourself too thin?
Juggling social media and email marketing on top of all your other business priorities may indicate that it’s time for you to outsource. If you’re not equally as skilled in online marketing as you are your own products or services, you’re not alone. Being able to offer a wonderful service or product doesn’t necessarily translate to being wonderful at marketing it – especially as online platforms expand and updates become more challenging to keep up with.
Managing too much is exhausting for anyone, so why not switch your focus to your strengths and reach out to an agency that specializes in your shortcomings?
2. You Aren’t Exactly… Social Media Savvy
Does social media straight up confuse you? You don’t know what to do with hashtags, and what the heck are reels? How do you make a Tiktok?! If you’ve been asking yourself/panicking over any of the questions above, you’re probably not the savviest social media user. And guess what? That is OKAY! Most people aren’t! However, when it comes to promoting and managing your business’ social media, this may prove to be a bigger issue! The key to good social media marketing is for your content to look and feel organic and relevant for your brand, as well as engaging for your specific audience. As a social media agency, we know how to accomplish this for you!
3. Engagement on Your Pages is Low
At the end of the day, results are what matter mosts.
If you actually DO consider yourself social media savvy across various platforms, know the right tools, excel at writing BUT for some reason your pages are still not seeing the right level of engagement, it may mean you need help driving successful results online.
Rather than stressing over this, it may be time to hand it over to a social media agency. Using our proven skills and strategies will boost your engagement levels and achieve the results you are craving!
4. You Want to Build a Loyal Community Around Your Brand
If you want that edge in today’s economy, a vibrant community is KEY! Anyone can learn to drop-ship a product, copy a competitor, or guarantee two-day shipping – a social media fandom, however, is pretty hard to replicate! A vibrant community is what will provide customer loyalty – and that loyalty is expensive. But how do you build an authentic community online? Well, no one follows a brand, let alone takes the time to comment on its posts, if its social media profiles are uninteresting, inauthentic, or reposted from corporate blogs! Yuck!
Taking your organization to the next level is more than posting content; it’s also about engaging authentically and creating those two-way conversations. If you want to build a community, you need to be dedicated to it – a social media agency can take on that burden for you!
If you’re noticing that all signs point to hiring a social media agency, reach out to us today! We’re here to help!
Lauren Trujillo
Lauren is a Social Media Content Creator at AMR Digital. When she’s not curating awesome content for her clients, she can be found scoping out Denver’s best cocktails and cheeseboards, taking care of her succulents, traveling to new cities, and pursuing a plethora of other creative passions!