Vidoes, carousels, and graphics, oh my!
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Utilizing Google Slides, because we’re scrappy.
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We have all seen those little blue badges with the white checkmarks next to peoples’ usernames on social media, but what does this little symbol actually mean? And how does one go about getting their account verified? We break down everything you need to know about getting verified on the every social media platform.
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TikTok videos and Instagram Reels are the king and queen, respectively, of organic social media marketing right now. Their impact, reach, and potential to go viral are simply unparalleled. For that reason, we get tons of questions about how businesses should be utilizing these platforms.
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TikTok’s audience requires a very unique, often custom, strategy.
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A step-by-step guide for editing flawless videos of any kind, right on your desktop.
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Ever wondered what it’s like to run the social media accounts for a big company? Here’s the honest breakdown.
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All the facts you need to know before you put out that job posting.
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Some important do’s and don’ts if you want to create content that is both compelling and professional on LinkedIn.
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Here are five simple questions to get you to the bottom of this important query.
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Solidify your brand and presence with these simple fixes that can take your company’s LinkedIn page from average to top-tier.
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Ever wondered how on earth ellipses are supposed to be formatted? Or the difference between an em dash and an en dash? We explain it all here!
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User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
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In July 2022 Meta announced that it had updated Facebook’s homepage to create two separate feeds: “home” and “feeds.” Much like the recent Instagram update, this sequesters all of your friends’ activity in the “feeds” section. You will still find plenty of this in the “home” section as well, but this is more of a place for discovery, according to Mark Zuckerberg. This means if you can create consumable, fun content for your brand on Facebook, it’s very likely going to perform better now than it did a couple of months ago.
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If you want to grow a loyal audience on LinkedIn, you need to be intentional about engaging with customers who tag you, comment on your posts, and DM you — just as you would on any other social platform. It’s a small commitment that you should be able to squeeze into gaps in your calendar. So don’t worry, this doesn’t involve a ton of extra work, especially if you are fluent in your own brand voice!
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A successful LinkedIn marketing strategy should be based on two components: your brand’s core content and your industry-relevant content that is geared specifically to the LinkedIn audience. If you’re not sure that you have a core strategy, we show you how to build one from the ground up here!
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So, you’ve set up your company’s LinkedIn page, and you’re ready to start getting the word out about the incredible services you offer. But where do you even start? If you’ve yet to create content for your new business, much less content specifically geared to LinkedIn, this task can seem totally daunting. Don’t worry! By the time you finish reading this, you will have a solid content strategy for your LinkedIn company page.
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Creating a LinkedIn page for your business is a must if you want to build credibility and grow your following online. Not to mention, a business page is important for you and your future employees to have for their own work histories on LinkedIn. It’s also one of the best places to post job opportunities.
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Vertical videos are dominating the algorithms across social media platforms and Pinterest is no exception. We know video can be a tough sell, but this is the audience’s preferred method of consumption right now, and the algorithm will reward you for it, getting more eyeballs on your post.
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500 million tweets go out every day, on average. So, yes, tweeting is in fact equivalent to shouting into the void — unless you know how to capture an audience! Here are some simple tips that we’ve found can help businesses stand out on Twitter, driving their reach and audience growth.
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