When it comes to social media, knowing your target audience is everything. But, it can be easy to get bogged down in all the details. Luckily, we are here to tell you one of the most important characteristics you can know about your target audience is what generation they belong to. Generational marketing is the idea of using your target audience's age cohort to decipher their preferences, attitudes, and behaviors. While this is by no means an end-all strategy, generational marketing can be an extremely powerful tool when used correctly.

If you are looking to learn more about growing a social media following we have pulled together our favorite resources that will help you learn the ins and outs and grow your following.

A viral piece of content is one that gains a significant amount of engagement over a short period of time, here are 3 tips to ensure your content goes viral.