Pain Points/What it Solves
Does this sound like you…?
Business Owner:
Are you or your client tired of feeling lost and overwhelmed about how, when, and where to post on social media?!
Are you or your client tired of waking up every day and feeling stressed about what the heck to post every day? …Has that stress caused you to stop posting altogether and go MIA on your account?
Does it feel like you struggle to create content that truly resonates with your audience or your content isn’t getting seen by the right people?
Do you have an excellent product or service offering, but are unsure how to translate it into a captivating online presence in a way that captures your brand’s personality?
Are you having difficulty attracting your ideal clients/customers and feeling stressed, overwhelmed, and underpaid?
Do you want to uplevel your process to be able to waste less time and make more money?
Are you sick of spending hours creating content and not seeing results?
Do you wish there was a simple, step-by-step guide to help you achieve your social media goals?
Freelancer:
Are you tired of onboarding clients who aren’t clear on their branding and don't know what they want?
Do you find yourself working out of scope often?
Are unhappy clients keeping you up at night – and endless revisions eating away at your time, profits, and sanity?
Who It’s For (and Who It’s Not For)
The Social Media Strategy Guide is your solution. It's a comprehensive playbook that helps you:
Gain clarity on your digital identity and messaging.
Define your target audience and understand their needs.
Develop a content strategy that drives engagement and conversions.
Create a consistent and visually appealing social media aesthetic.
Who It's For:
Business owners and entrepreneurs who want to establish or level up their social media strategy.
Freelancers who want to offer a more valuable service to their clients.
Marketing professionals who are looking for a comprehensive social media resource.
Who It's NOT For:
Those looking for a "get rich quick" scheme or overnight success.
People who aren't willing to put in the effort to implement the strategies.
What’s Included (Features and Benefits)
Brand Analysis: Deep dive into your brand's values, personality, and offerings.
Content Mix Identification: Clarify your platform strategy, content types, and ideal posting frequency.
Target Audience Definition: Identify your ideal customer and understand their needs
Competitive Research: Pull inspiration from industry leaders and get clear on what you like and dislike.
Content Strategy Development: Define your content pillars, create a posting schedule, and develop a repurposing strategy.
Visual Identity Guidelines: Establish a consistent aesthetic with logo usage, graphic elements, fonts, and color palettes.
Community Management Best Practices: Learn how to engage with your audience and build a loyal following.
Social Media Optimization: Optimize your profiles, hashtags, and content for maximum visibility.
