12 Trending CapCut Templates You Can Easily Apply to Any brand or Niche
By Sarah Knowles | December 17, 2025
If you’re creating content for TikTok or Instagram Reels, you already know that CapCut templates are one of the fastest ways to turn simple footage into scroll-stopping videos (without needing advanced editing skills or a full production team).
CapCut’s template library updates constantly, and many of today’s top-performing Reels and TikToks are built on these plug-and-play formats. Whether you're a social media manager, small business owner, creator, or marketer, these templates help you create high-quality videos in minutes while staying aligned with trends that the algorithm loves.
Below, we’ve rounded up 12 CapCut templates that can be easily applied to any brand or industry, complete with pro tips and insights for how to strategically optimize their use for your business goals.
TikTok/Reel Templates That Don’t Suck
1. Template Name: TIKTOK TREND
Link: https://www.capcut.com/template-detail/6988078486904720642
Why it works: A high-energy, humorous hook that instantly grabs attention and fits perfectly into TikTok/IG’s trending sound culture.
Best for: Service providers, creators, personal brands, agencies, coaches, lifestyle businesses.
Use it for: Quick takes, relatable moments, POVs, or punchline-driven content.
2. Template Name: telephone-lady gaga
Link: https://www.capcut.com/template-detail/7535703372930813237
Why it works: Drop in B-roll to give a behind-the-scenes look at your industry, workspace, team, or daily life.
Best for: Agencies, creators, real estate, fitness, beauty, hospitality, cafés, retail.
Use it for: “Day in the life” shots, workflow tours, office vibes, product creation.
3. Template Name: DAILY CINEMA
Link: https://www.capcut.com/template-detail/7533979870209035581
Why it works: Cinematic, aesthetic storytelling perfect for creating emotional brand resonance.
Best for: Hospitality, wellness, travel, fitness, lifestyle brands, real estate, luxury goods.
Use it for: Teasers, mood videos, brand storytelling, “vibe” content, immersive moments.
4. Template Name: new collection
Link: https://www.capcut.com/template-detail/7412212421072260408
Why it works: A polished, snappy way to announce new launches—digital or physical.
Best for: E-commerce, fashion, skincare, wellness, beauty, creators with digital products.
Use it for: Product drops, site refresh announcements, new offers or collection reveals.
5. Template Name: 100 problems
Link: https://www.capcut.com/template-detail/7415387250168515895
Why it works: Clear, punchy format to show the problem → solution journey your brand solves.
Best for: Service providers, SaaS, agencies, coaches, wellness brands, home services.
Use it for: Educating your audience, highlighting pain points, showcasing transformations.
6. Template Name: If this is your vibe
Link: https://www.capcut.com/template-detail/7358759043856387335
Why it works: A direct way to call in your people and build community around shared interests.
Best for: Lifestyle brands, creators, fitness studios, niche communities, retail.
Use it for: Attracting your target audience, POVs, “this is for you if…” content.
7. Template Name: product is calling
Link: https://www.capcut.com/template-detail/7515355845870374205
Why it works: A playful “phone call” concept that instantly frames your brand as the solution.
Best for: Beauty, wellness, consumer products, subscription boxes, hospitality.
Use it for: Highlighting product benefits, brand storytelling, setting expectations.
8. Template Name: Transition product
Link: https://www.capcut.com/template-detail/7544715084715576629
Why it works: Clean transitions ideal for B-roll showcasing workflows, environments, services, and experiences.
Best for: Agencies, cafés, gyms, salons, boutiques, real estate, creators.
Use it for: Before/after scenes, behind-the-scenes processes, showcasing spaces.
Why it works: Simple, visually clean layout for highlighting a product line or curated selection.
9. Template Name: product collection
Link: https://www.capcut.com/template-detail/7568840781847448833
Best for: Retail, skincare, food + beverage, boutique brands, digital product sellers.
Use it for: Showcasing collections, services, spaces, menus, or seasonal offerings.
10. Template Name: click swipe products
Link: https://www.capcut.com/template-detail/7568378003802328325
Why it works: A fun scroll-and-swipe animation perfect for feature-focused content.
Best for: E-commerce, restaurants, beauty, consumer goods, photographers.
Use it for: Product photography, featured items, menu spotlights, service highlights.
11. Template Name: Haircolor Trend
Link: https://www.capcut.com/template-detail/7483709572415294781
Why it works: The “Sorry, I have plans” trend creates an aspirational, lifestyle-driven narrative around your product.
Best for: Beauty, fashion, wellness, travel, luxury experiences, hospitality.
Use it for: Aspirational storytelling, lifestyle marketing, showing life “with” your brand.
12. Template Name: taylor s reveal
Link: https://www.capcut.com/template-detail/7558634811687030077
Why it works: Trendy, meme-style green screen moment that are perfect for comedic reveals and Swiftie-approved virality.
Best for: Any brand with a playful voice, especially those targeting Millennials/Gen Z.
Use it for: Product reveals, “big news,” launching promos, tapping into cultural moments.
How to Choose the Right CapCut Template for Your Brand
When selecting a template, keep these best practices in mind:
✔️ Pick templates that match your brand’s energy
Your content should still feel like you, even when trending.
✔️ Choose trends that align with your audience
Not every template works for every niche; focus on relevancy.
✔️ Keep your visuals consistent
Brand colors, typography, and tone make your edits feel cohesive.
✔️ Prioritize storytelling
Even short-form videos need a beginning, middle, and end.
✔️ Test + analyze
Use insights to determine what your audience responds to most.
Transform Your Video Strategy
These 12 templates work beautifully across industries and niches, giving you ready-to-use formats for the days you simply cannot come up with any new ideas.
Want ongoing content ideas, trend insights, or help executing a full strategy? Explore AMR’s social media services to elevate your brand’s content: https://amrdigital.com/services
Sarah Knowles
Sarah is a Social Media Content Creator at AMR Digital. Sarah is a professional wordsmith, and when she’s not behind a keyboard, you can find her in the window seat of an airplane on her next adventure or in the constant pursuit of trying to be a morning person