How to know when your business should be outsourcing its social media
Not sure if you’re at the point in your business where you should be looking to outsource? Not sure if you even have the budget to do so? We can tell you at what exact point you should be outsourcing your social media in order to make the most out of your valuable time, energy, and even revenue!
When to start outsourcing social media strategy
When it comes to outsourcing social media marketing, it’s really just a simple math equation:⠀⠀⠀⠀⠀⠀⠀⠀⠀
How much time does it take you to manage it yourself? This should be between 2-4 hours per day, every day. ⠀⠀⠀⠀⠀⠀⠀⠀
How much is YOUR time worth? For this example, let’s say it’s $25 per hour.
When you multiply those two numbers together (2-4 hours per day x 30 days in the month x $25 per hour = $1,500 - $3,000)⠀⠀⠀⠀⠀⠀⠀⠀⠀
That’s monthly revenue that you are leaving on the table every single month, and that’s assuming that you only make $25 per hour, which I know most of you are making 5 or 10 times that easily. So, in reality, it’s more like $12,000 - $30,000 of missed revenue every month! And if you’re doing all this and not seeing the results you want, it’s not just revenue you’re losing – it’s also your valuable time and energy.
Does it matter who you hire?
Now I know what your next question is, what if you have an assistant or employee that you’re paying $12 - $15 an hour who can manage it for you? Then you’re not wasting your time and not missing out on that extra earning potential. Right? Not exactly - even if you hire an assistant who you pay $12 - $15 per hour to do your social media, that adds up to approximately $1,440 per month. And guess what, you have absolutely NO GUARANTEE that it’s going to be effective!⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is the power of hiring a social media marketing AGENCY - you pay the SAME price (sometimes even less) than you would if you had an assistant or employee do it for you, but you get 10x the experience level, which means real results! And that’s where businesses like AMR Digital Marketing come in! We offer full-service social media marketing that will yield real monetary results.
The thing about social media that we tell our clients all the time is anyone can do it – anyone can set up an account and post on it. But few people can do it well and turn it into a profit-generating monetary machine. If you’re continuously racking your brain, trying to come up with content ideas, and it’s still not working – STOP! There’s a better solution. Part of running a successful business is knowing when it’s time to OUTSOURCE versus when you should be doing it yourself or keeping it in house. These are some of the hardest (and most important) decisions that you make as a business owner.
Luckily, when it comes to social media, the decision is usually quite clear: the second that you could be making more money spending your time in other areas than running your social media is the second you need to OUTSOURCE that responsibility.
So, where does your business stand? Is it time for you to start outsourcing your social media? If so, reach out to us at hello@amrdigitalmarketing.com to set up a free consultation today!
Written By: Analiese Ross, AMR Digital Marketing, Founder & CEO