Why Your Business Needs a YouTube Account

There is a common misconception that YouTube and business don’t mix. But having a strong YouTube presence can be crucial for the success of your business.

Here are 3 key reasons why your business Should be on YouTube:

1.     It’s a long-lasting platform 

YouTube is one of the original social media platforms that has endured the test of time. Since it was introduced in 2005, it has consistently grown every year in terms of the average length of videos uploaded, number of unique users uploading each year, number of uploads per year, and hours of content uploaded to the site every minute (Digital Music News). This type of growth is unprecedented compared to any other social media platform, and it continues to break its own records. In fact, between January 2017 and May 2018, over 400 million new videos were posted (reflecting a 10% growth of published content). In fact, the cite experienced more than 3 trillion views in these 4 months, an increase in all-time views of 16% (Medium). As it is clear that the platform’s popularity is only increasing, businesses should be jumping on this trend ASAP and prioritizing their YouTube presence.  

2.     Its extensive reach  

Behind Google, YouTube is the second most used search engine globally. Therefore, when prospective clients and customers research your company or industry, having a YouTube account will increase your SEO when searching via Google. Also, by having a YouTube account for your business, you significantly increase your exposure to prospective customers, as the cite has 1.9 billion monthly users, making it the second most used social media platform (following Facebook). In fact, the platform reaches users in 91 countries and runs 80 different languages, making it an incredible source for marketing your business (Brandwatch). So why would your business pass up the opportunity to reach this many people?

3.     Importance of video 

Video is becoming increasingly important for customers compared to written text. Studies show that 72% of customers prefer learning about a service or good by watching a video compared to reading something in writing or looking at an infographic. And 76% of consumers claim that they are more likely to buy a product online after watching a video about something compared to reading the same context in text form (Wevideo). Therefore, advertising your business through video can be crucial for your marketing strategy, and YouTube provides the perfect platform to do so!

Does your business have a YouTube account? And if not, what’s holding you back? Let us know in the comments below.

Written By: Leah Ross, AMR Digital Marketing, Copywriter