6 Ways to Buy a Bigger Following (no fake followers involved)

We all know that you should never buy fake followers. Social media is all about engagement and creating genuine relationships, which is not possible to do with computer automated users. Especially if you’re a business, your goal is to sell your product or service, and you cannot sell to fake followers.

Instead, there are 6 key things that you can and should buy in order to gain a larger following:

1. Paid Ads 

Paid ads are created through a Facebook Ad Manager. They offer tons of advanced customization and targeting solutions designed to spread awareness in order to grow your following. For best results, we recommend creating your own custom audience and targeting only mobile users. As well as selecting “Brand Awareness” for your advertising goal, and deselecting all placement options except Instagram.

2. Boosted Posts 

An easy way to get your content in front of new viewers in your niche is through paid promotions on posts previously posted on your Instagram feed. See last week’s posts for more details on how to get the most bang for your buck with boosted posts!

3. Run Giveaways        

Running giveaway promotions can boost your following by asking users to follow you and X amount of friends for the chance to win a prize. For even better results, try partnering with 1-5 similar sized or larger accounts, implementing a loop giveaway (users have to follow all of you in order to be eligible). Just make sure the entry requirements are simple (less than 3 steps), and the prize is desirable ($50-$500 in value).

4. Work with Influencers 

There are plenty of ways to coordinate free influencer collaborations. However, if you want to work with the best of the best and ensure you see a return on your investment, then you may have to drop some money. The key with paid collaborations is finding someone who genuinely loves your product/brand - if it is not authentic, it won’t boost followers!

5. Hire a Social Media Manager/ Agency 

Not everyone likes or has time for DIY solutions. If you’re feeling overwhelmed or frustrated with any social media platform, such as Facebook, Instagram, Twitter, or Linkedin, hiring a social media agency is a great way to ensure quality results. Contact us today for more on this!

6. Offer Coupons and Discounts

Everyone loves a good deal, and Instagram users are no exception! In fact, 56% of users say they follow brands solely to see promotions or coupons (Jemully). So give the people what they want! You can even offer in-store coupons in exchange for a follow!

Have you ever tried any of these strategies? If so, what was your experience? Drop a comment below!

Written By: Kassidy Aweida, AMR Digital Marketing, Influencer/ Community Manager