What To Do If You Are Losing Pinterest Traffic
Showing up on Pinterest is basically essential for your business — after all, weekly conversions on Pinterest grew by 300% last year (Hootsuite)...300%!
If you are actually showing up on the platform but you’re not seeing an increase in traffic or conversions, or you’ve seen a drastic drop in Pinterest traffic, don’t throw in the towel! We’ve got a few key things you should do — and a few key things you should be paying attention to — to make sure that your Pinterest traffic is growing, and that your efforts are worthwhile!
Elevate your visuals
If your traffic is slipping, it could have more to do with how you’re presenting your content vs. the type of content you’re presenting. Similar to Instagram, Pinterest is a very visually-based platform, so you want to make sure that your content is aesthetically pleasing and appealing!
Because one search pops up a TON of results, your content really needs to be eye-catching. Our advice: consider creating a custom visual theme for your Pins and utilize your brand colors and fonts to build recognition and cohesiveness.
Think before you link
One of the biggest benefits of Pinterest over Instagram is the fact that Pinterest allows you to attach clickable destination links to every post.
So, use this platform feature to your advantage and generate traffic to your business' site! Don’t just send all posts to your main website landing page, though — strategically direct them to your offerings, your blog, etc.
Don’t forget about SEO
Proper SEO (search engine optimization) is crucial for seeing success on Pinterest. How do you up your SEO game? Optimize your profile, write well thought out post copy, and make sure to use MULTIPLE keywords throughout it, AND make sure you are using those keywords in your board names, too! This way, when users search for these keywords, they will be able to find your Pin!
Check your analytics
Analytics matter on all platforms, so don’t ignore your Pinterest analytics! These offer you insight into your audience — their interests, their demographics, what pins/boards they’re engaging with — and the analytics also teach you about current trends happening on the platform so that you can adjust your content accordingly!
If you’re struggling to elevate your content to keep your traffic trending upwards on Pinterest — or any other platform for that matter — we’re here for you! Our team of social media specialists are here to help you see the results you want, and reach the goals you’ve strived to achieve for your business! Reach out to us today at hello@amrdigitalmarketing.com or head to our website!
Maggie Peikon
Maggie is a Senior Content Creator and Editor at AMR Digital. When she’s not crafting content for clients, she can be found hiking with her pup, Finley, checking out Denver’s best vegan restaurants, and working on her garden. She’s currently planning her next SUP adventure and plotting how to become a goat mom.