Five Ways to Use Pinterest for Business to Skyrocket Your Traffic
By Megan Odle | July 5, 2022
We’ve all used Pinterest to plan our dream vacation or to add a new recipe to our repertoire, but have you thought about how this social site could amplify your business? Pinterest offers brands and businesses of all sizes a unique way to present and market themselves. As a visual platform, it allows you to expose your brand to a new audience in a way that inspires them. In fact, according to Sprout Social, 83% of weekly Pinterest users make purchases based on the content they see from brands on the platform, and 70% of users claim that Pinterest is where they go to find new products, ideas, or services they can trust. In other words, Pinterest users are always in the mood to consume!
So why are so many consumers drawn to this platform? One word — inspiration! They want to try new things, consume new information, discover new ideas, and, of course, get inspired to make their next purchase. If you want to learn how to attract a new audience and grow your online following on Pinterest, we have a few tips for you!
How to Use Pinterest for Business: 5 Tips and Tricks
1. Creating a Pinterest Marketing Strategy
Like any other social platform, you have to have a plan of action. This means setting specific goals based on what you’re trying to achieve. These are your SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals! Do you want your new followers to check out your website? Are you trying to increase sales for a specific product? Do you want more people to sign up for an exclusive event? Once you set a clear long-term goal, you can then begin implementing small steps to get you there.
2. Creating Captivating Content
Pinterest is a visual platform, so the content you create for it has to be high-quality and visually engaging. According to Hootsuite, 82% of people use Pinterest on their mobile devices, so shooting to create content that is a 2:3 aspect ratio will avoid awkwardly cropped photos. Adding a headline to your imagery will reinforce your visual message and will draw user attention, and adding your branding to your images where applicable will help ensure that your pin doesn’t end up lost in the shuffle. Finally, pay attention to your descriptive copy. This will help you improve your SEO, add context to your images, and encourage your new followers to click on the link. Pinning regularly will help your content reach a wider audience, so stay consistent!
3. Don’t Be Afraid to Try Different Formats
While much of the content on Pinterest is images, video pins are quickly becoming one of the top creative tools for brands, creators, and businesses. In fact, people watch close to one billion videos a day on Pinterest! There are several ways to use videos on Pinterest, like creating a how-to video or a step-by-step recipe.
4. Create Boards That Matter
Since 97% of Pinterest searches are unbranded, the names and themes of your boards are very important to the success of your business. This will help users find your brand easily among competitors and lean into specific topics. For example, brands like Adidas use board names like Running, Football, or Basketball, while brands like Food Network use board names like Let’s Bake, Let’s Entertain, and Let’s Grill.
5. Ads and SEO
Since Pinterest is a search engine, you want your pins to be easy to find when people search! You can do this by adding keywords into your Pin descriptions and focusing on relevant hashtags. Another effective way to market your brand on Pinterest is through ads. Just like on other platforms, you can shape your ad to target specific audiences based on age, location, interests, keywords, and other metrics.
Pinterest is more than just a social network — it’s also a productivity tool and a visual search engine! When done correctly, Pinterest marketing can be very beneficial and lucrative for your business. And with over 433 million people on Pinterest, why wouldn’t you want to be on the platform? Organically increase your brand awareness, boost conversions, increase sales, and create meaningful connections with your audience by building your Pinterest strategy today!
Megan Odle
Megan Odle is a Content Creator at AMR Digital. When she’s not busy strategizing for clients or focusing on being a super mom, you can find her enjoying a long run, learning a new recipe, or just enjoying a quiet moment! She is a lover of kitchen dancing, cookie dough, lake days, and stargazing.