Why Your Digital Marketing Strategy Should Include Pinterest
Did you know that 83% of Pinterest users make a purchase after seeing a brand’s content on the platform? (SearchEngineJournal) That fact alone should have your interest peaking in this social media platform!
So, consider this PSA before we dive in: Pinterest should be a part of your business’ content marketing strategy if you want your products/service to be a part of the buying decision for users!
Pinterest is an OG of social media — it’s just a few months older than Instagram! — and while it may not get quite as much attention as its younger social media sibling, it ought to!
But, if you need a little more convincing to add another platform to your plate, here are a few benefits Pinterest can have for you and your business:
Your content doesn’t have to be long-form
Not a fan of written content? Pinterest is a HIGHLY visual platform AND unlike Instagram, it actually has clickable links attached to each and every post.
Increase your product/service’s reach
Pinterest is similar to a search engine — users simply type in a few keywords for what they're looking for and 100s, maybe 1,000s of results pop up. If you want people to buy YOUR product/service (and of course, you do!) you need to be showing up in those search results!
Pinterest offers the opportunity to boost posts, too
Did you know that you can promote your pin to boost its visibility? Have a special promo running or launching a new product or service? Just as you'd run paid ads on Facebook or Instagram, you can do that on Pinterest, too! And with more than 450 MILLION active users, you can almost guarantee to see a ROI.
Grow your conversion rate
According to Hootsuite, weekly conversions on Pinterest grew by 300% last year. 🤯 That means that not only are people actively looking to shop on the app, but they're also following through and actually making purchases, too!
Is Pinterest a part of your business's content marketing strategy? If you need help getting started on this new platform, we’re here to help!
Maggie Peikon
Maggie is a Senior Content Creator and Editor at AMR Digital. When she’s not crafting content for clients, she can be found hiking with her pup, Finley, checking out Denver’s best vegan restaurants, and working on her garden. She’s currently planning her next SUP adventure and plotting how to become a goat mom.