3 Reasons Why Smart Business Owners Choose Social Media Marketing
Strong sales are the lifeblood of a business, and social media marketing is one of the most effective tools to reach those sales goals.
Whether you’ve been considering social media for a while or you want a strong launch for your new business, the best time to get started on social media is now. After all, even if you have the strongest product and business model, you HAVE to connect to your target audience to achieve sales!
Although there are as many benefits to social media as there are TikTok dance challenges, here are three specific reasons why smart business owners go the social media route when it comes to marketing.
1. Connect with your ideal customer
Organic social media marketing is an incredible way to connect with your audience, thanks to the number of people who use social platforms and the amount of time they spend on them.
Although some people might joke about how addicted they are to social media, the numbers are there to back this up! In fact, studies have found that in 2021, the average person spends 145 minutes on social media every day. Why does that matter? When you break it down, that’s about 10% of the day in which a social media user could see your content and learn about your business (Sourced from Statista)!
More importantly, social media provides the tools to reach your specific target audience. Whether you want to reach 20-something comedy fans in New York or parents looking for new family vacation ideas, social media provides the ability to showcase your content (and, therefore, business!) to the people who are most likely to become customers.
2. Create content that converts
Within the ultimate goal of driving sales, there are other stepping stones on the path to conversions. Your business may require some degree of education for potential customers, like demonstrating how to use a unique product. Social media is a powerful place to share this knowledge in an engaging way!
How-to videos don’t have to be dry; instead, they can be entertaining and funny clips that your audience will find entertaining, engaging, and educational (that’s the ultimate trifecta!).
Instagram reels, for example, are designed to be short and informal. They can be a fun and non-salesy way to highlight the value that your business provides. Social media allows you to build up a sense of trust and rapport with your audience! It also provides them with a platform to connect directly to you where they can ask questions, share ideas and feedback about your product, and interact with and create community with one another.
3. Build a strategy for success
Finally, social media marketing helps drive sales with strategy. With content that focuses on sharing the selling points that resonate most with your audience, you’ll be able to not only establish your business as a leader in your industry but also to create a sense of credibility and authority that will help your audience trust what you’re selling. If you want your customers to invest in you, your brand, and your product, they have to trust that they are making an investment with more reward than risk.
If you know your target audience and have a product/service that’s ready to sell, but you’re not quite sure you’re ready to tackle the world of digital marketing, we’re here to help! At AMR, you’ll find a group of social media experts who can help your business succeed by targeting your unique audience with custom content designed to add value and achieve results.
Alice Leininger
Alice is the Business Development Specialist at AMR Digital. In addition to checking out concerts and restaurants around Denver, she loves exploring the mountains and reading.