Bloom Sustainable Materials

Bloom Materials is redefining what sustainable innovation looks like. They transform harvested waste algae into performance-grade foams and rubbers used by major brands like Adidas, Native, and Dr. Scholl’s.

In January 2024, Bloom partnered with AMR Digital to scale their organic social presence. With a mission rooted in complex science, they needed content that felt cool, human, and easy to understand—without losing the credibility of their environmental impact.

We started by building a robust content framework—blending education, storytelling, and lifestyle into a cohesive digital presence. To make their value props accessible and engaging, we developed scroll-stopping visuals and bite-sized captions that were confident, clear, and just the right amount of nerdy. We leaned into trending audio, eye-catching visual hooks, and a raw, real style that resonated with a modern, eco-conscious audience.

Using our organic outreach process, we tapped into relevant hashtags, complementary brands, and influencers to attract thousands of high-intent followers. We balanced educational content with community-led giveaways, reactive video moments, and hands-on influencer collaborations that amplified Bloom’s voice within the sustainability space.

After just one year of partnership, Bloom’s social channels became storytelling engines with real momentum. They gained over 9,100 new followers, saw a 554.7% increase in engagement, and experienced a 421% boost in views—all from a fully organic, strategy-driven approach.

And this is just the beginning. With new materials, new partners, and a growing community behind them, Bloom is scaling not just content—but impact. We’re just getting started.

Instagram: @bloomfoam

Facebook: BLOOM Sustainable Materials

LinkedIn: BLOOM Sustainable Materials

Website: www.bloommaterials.com