Marcia Reynolds

In August 2023, Marcia enlisted AMR’s help to launch her newest book, Breakthrough Coaching. The AMR team set to work on creating a launch strategy that focused on building an engaged audience. For the first five months, we crafted a wide range of original content focusing on education and shareable tools/resources for coaches and leaders worldwide. During this time, we were able to grow her audience by over 1,600 new followers and increase her overall engagements by over 600%.

Come pub day, we shifted our focus to sales, coordinating collaborations with Marcia’s publisher, and other influential leaders in her industry. We funneled all traffic to Amazon where we were able to attain the following rankings:

International bestseller

#1 New release

#1 Bestseller in Psychological Counseling

#1 Bestseller in Business Mentoring & Coaching

#2 Bestseller on Kindle

In total, Marcia’s campaign resulted in nearly 2,000 book sales within the first 90 days. To this day, Marcia’s book continues to yield consistent sales on Amazon and Kindle and she has been able to use these new platforms to land speaking engagements, sell digital courses, and connect with new readers all over the world!

Instagram: @dr_marcia_reynolds

Facebook: Marcia Reynolds

LinkedIn: Marcia Reynolds, PsyD, MCC

Website: www.covisioning.com