Ski Slalam

Ski Slalam is redefining luxury skiwear with their debut collection — a fusion of high-performance functionality, Italian craftsmanship, and a tailored fit that flatters every silhouette. In November 2025, they brought on the AMR team to launch their first collection and position the brand as a must-have for the modern woman who wants to look and feel her best on the slopes, then transition seamlessly to après ski.

With Instagram as the primary stage, AMR handled every facet of content creation and managed influencer and UGC collaborations. We partnered with 12 carefully selected influencers on a gifting basis to become brand ambassadors, strategically showcasing Ski Slalam at high-profile ski destinations like Aspen, Vail, and other luxury mountain towns.

Our content strategy centered on four pillars — luxury, quality, lifestyle, and fit — with “fit” as the standout differentiator. Through sleek product visuals, aspirational lifestyle moments, and authentic ambassador stories, we brought Ski Slalam’s vision to life for an audience that craves both performance and elegance.

By entrusting their launch to AMR, Ski Slalam was able to focus on building their luxury brand while we curated a striking online presence that not only introduced their collection but also embedded it into the heart of luxury ski culture. The result? A launch that turned heads on and off the slopes — and a brand poised to carve out its place in the high-end skiwear market.

Instagram: @skislalam

TikTok: @skislalam

Facebook: Slalam Ski

Pinterest: @skislalam