The Mixologer

The Mixologer is redefining the art of gifting with premium, ready-to-enjoy cocktail mixers that bring a touch of craft-bar magic to every celebration. In 2021, The Mixologer partnered with the AMR team to elevate their brand presence, grow awareness in the competitive gifting market, and jumpstart their business with a successful Kickstarter campaign. Our primary focus was Instagram marketing.

Over the years, we’ve developed a precise and effective content strategy featuring curated brand characters, comedic skits, a network of dedicated mixology brand ambassadors, lifestyle influencers, and UGC creators. By tapping into highly successful independent influencers in the mixology space, we’ve built mutually beneficial, long-term partnerships that position The Mixologer as more than just a cocktail company—it’s an experience.

Our content celebrates everything from life’s most memorable moments to the forgettable ones you’d rather wash down with a good drink. AMR has helped position The Mixologer as the ultimate “wow” gift for weddings, housewarmings, holidays, and corporate events—serving companies like Google, Amazon, Microsoft, Netflix, and more.

We also implemented a seasonal paid media strategy and influencer amplification plan to boost key gifting windows, driving spikes in e-commerce sales and corporate gifting. By trusting AMR with their social media and digital marketing strategy, The Mixologer has been able to focus on expanding product offerings, enhancing packaging for premium gifting appeal, and landing high-profile partnerships that put their mixology kits on gifting shortlists nationwide.

We love capturing The Mixologer’s elegant-yet-fun brand personality, inspiring customers to gift unforgettable cocktail experiences, and seeing recipients light up when they unbox The Mixologer.

Instagram: @themixologer

TikTok: @themixologer

Facebook: The Mixologer

YouTube: @themixologer