Posts in Strategy
Why your social media isn’t converting paying customers

When it comes to closing clients on social media, a stunning feed can definitely help, but it's not enough to close the deal! Within that pretty feed, every single post you share needs to serve a purpose. And by purpose, I mean it needs to provide VALUE. Aesthetics will get people in the virtual door (aka onto your profile). But you need valuable, compelling, and engaging content in order to get them to open their wallets and beg you to work with them!

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How your business should be using generational marketing

When it comes to social media, knowing your target audience is everything. But, it can be easy to get bogged down in all the details. Luckily, we are here to tell you one of the most important characteristics you can know about your target audience is what generation they belong to. Generational marketing is the idea of using your target audience's age cohort to decipher their preferences, attitudes, and behaviors. While this is by no means an end-all strategy, generational marketing can be an extremely powerful tool when used correctly.

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Why You Aren't Seeing Follower Growth

Is your follower growth stagnant? It happens to the best of us, and when it does, we like to think that the algorithm must be pitted against us. But the truth is that no matter what Instagram, Facebook, LinkedIn, or TikTok is doing behind the scenes, these platforms are continually growing and changing at record speed. So, before you throw in the towel or curse the Instagram gods, we want to encourage you to explore these ten reasons why you might be struggling to grow. ⠀

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2020 recap and what it means for your business

Can you believe that 2020 is over?!?! 2020 was one crazy year and unlike others for so many reasons. But before we spring full force into the new year, we want to reflect on all the exciting changes, updates, and features in social media that 2020 brought us and what you can expect going into 2021 when strategizing your business's social media.

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