“I Can Relate”: How Lifestyle Content Fits Into the World of Marketing

The best way to reach a wider audience through social media is surprisingly simple: Make your content personal and familiar

StrategyAnaliese RossDecember 20, 2022Laura

Preparing Your Social Media for the Holiday Season: A Checklist

Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!

Strategy, Content CreationAnaliese RossDecember 6, 2022Lauren

The rules of thumb for requesting and reposting user-generated content

User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.

Facebook, Strategy, Instagram, TikTok, TwitterAnaliese RossNovember 23, 2022Julia

What is social listening? In short, social listening is a process of tracking and analyzing consumer conversations and mentions of your brand, competitors, or other brand-related keywords. And although that may sound rather simple, social listening is actually quite a complex process.

Strategy, Social NewsAnaliese RossSeptember 20, 2022Krista

How to maintain continuous engagement and constantly network with potential customers on LinkedIn

If you want to grow a loyal audience on LinkedIn, you need to be intentional about engaging with customers who tag you, comment on your posts, and DM you — just as you would on any other social platform. It’s a small commitment that you should be able to squeeze into gaps in your calendar. So don’t worry, this doesn’t involve a ton of extra work, especially if you are fluent in your own brand voice!

LinkedIn, StrategyAnaliese RossSeptember 13, 2022Julia

There are 6,000 tweets sent every second. Yes, you read that right. Twitter is an incredibly unique social platform where you can gain virality in only 280 characters or less. How? Let’s get into it. Here are seven highly effective strategies to help your brand's tweets get noticed and possibly even go viral.

StrategyAnaliese RossSeptember 6, 2022Krista

What It Means To Humanize A Brand And How Different Brands Do It Well

Think about your favorite brand — what does their voice sound like? How do they make you feel? The way a brand speaks to its audience and the feelings they provoke is the KEY to making a true, authentic connection! Your brand personality is the first thing that speaks to potential customers.

Strategy, Content CreationAnaliese RossAugust 30, 2022Megan

Utilizing pop culture moments is a huge win for your brand. Here’s why.

Thanks to the internet, companies and brands of all sizes are joining in on current pop culture trends and harnessing their marketing power too! Anything from a movie, TV show, meme, etc. can quickly become a pop culture phenomenon! While referencing these moments in traditional media and advertising can still make a small impact, they are best used online.

Strategy, Social NewsAnaliese RossJune 7, 2022Lauren

One Hour Social Media Growth Strategy

Instead of gluing your eyes to your social media feeds for 4 hours a day, use our 1-hour fool-proof growth plan so you can see results faster!

Strategy, InstagramAnaliese RossJanuary 18, 2022Maggie

Get To Know AMR's CEO & Founder, Analiese Ross

If you follow AMR Digital Marketing on Instagram or TikTok, then you know Analiese Ross as the bright, bespectacled face that pops up on your feed a couple of times a week to relay social media advice in the catchiest way possible.

StrategyAnaliese RossNovember 23, 2021Julia

5 Ways to Optimize Holiday Marketing on Social Media

Let’s dive into a few ideas that are sure to help you stand out and get ahead during the holiday season!

StrategyAnaliese RossNovember 11, 2021Lauren

4 Signs it's Time to Hire a Social Media Agency

Outsourcing your media comes with some major perks. Not only does hiring a social media agency free up your time, but it is a case where spending money leads to making even MORE money.

StrategyAnaliese RossNovember 2, 2021Lauren

Are You Being Social Enough On Social Media?

It’s important to be social with your audience — you need to consistently build and nurture your following!

StrategyAnaliese RossOctober 19, 2021Alice

Why And How You Should Use Content Buckets

If you’ve ever experienced the frustration of not knowing what to post on social media, we’ve got a simple solution that’s going to help.

Strategy, Content CreationAnaliese RossOctober 5, 2021Maggie

5 Unique Ways To Engage With Your Audience On Social Media

The truth is, It's not enough anymore to just engage with your followers through likes and comments. Having a complete, well-rounded community management plan is a must-have for all businesses.

StrategyAnaliese RossSeptember 14, 2021Megan