Ever wondered how big your graphics and photos should be for each social media platform? Look no further — we break it all down for you here!
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The best way to reach a wider audience through social media is surprisingly simple: Make your content personal and familiar
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Make sure you are positioned to capture your audience and close the deal during the most important sales period of the year!
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How do you actually find success and sustain growth on LinkedIn as a newbie? The answer: having a solid content strategy! Let’s dive into a few top ways to do this, especially if you’re just starting.
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User-generated content is a win-win for brands on social media. It demonstrates brand recognition and enthusiasm; it adds a healthy dose of realness to your feed; it gives a platform to the person who was kind enough to post about your company; and (perhaps best of all!) it’s one less piece of content you have to produce for yourself.
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In July 2022 Meta announced that it had updated Facebook’s homepage to create two separate feeds: “home” and “feeds.” Much like the recent Instagram update, this sequesters all of your friends’ activity in the “feeds” section. You will still find plenty of this in the “home” section as well, but this is more of a place for discovery, according to Mark Zuckerberg. This means if you can create consumable, fun content for your brand on Facebook, it’s very likely going to perform better now than it did a couple of months ago.
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What is social listening? In short, social listening is a process of tracking and analyzing consumer conversations and mentions of your brand, competitors, or other brand-related keywords. And although that may sound rather simple, social listening is actually quite a complex process.
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If you want to grow a loyal audience on LinkedIn, you need to be intentional about engaging with customers who tag you, comment on your posts, and DM you — just as you would on any other social platform. It’s a small commitment that you should be able to squeeze into gaps in your calendar. So don’t worry, this doesn’t involve a ton of extra work, especially if you are fluent in your own brand voice!
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There are 6,000 tweets sent every second. Yes, you read that right. Twitter is an incredibly unique social platform where you can gain virality in only 280 characters or less. How? Let’s get into it. Here are seven highly effective strategies to help your brand's tweets get noticed and possibly even go viral.
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Think about your favorite brand — what does their voice sound like? How do they make you feel? The way a brand speaks to its audience and the feelings they provoke is the KEY to making a true, authentic connection! Your brand personality is the first thing that speaks to potential customers.
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Pinterest offers brands and businesses of all sizes a unique way to present and market themselves. As a visual platform, it allows you to expose your brand to a new audience in a way that inspires them. If you want to learn how to attract a new audience and grow your online following on Pinterest, we have a few tips for you!
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A successful LinkedIn marketing strategy should be based on two components: your brand’s core content and your industry-relevant content that is geared specifically to the LinkedIn audience. If you’re not sure that you have a core strategy, we show you how to build one from the ground up here!
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Thanks to the internet, companies and brands of all sizes are joining in on current pop culture trends and harnessing their marketing power too! Anything from a movie, TV show, meme, etc. can quickly become a pop culture phenomenon! While referencing these moments in traditional media and advertising can still make a small impact, they are best used online.
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500 million tweets go out every day, on average. So, yes, tweeting is in fact equivalent to shouting into the void — unless you know how to capture an audience! Here are some simple tips that we’ve found can help businesses stand out on Twitter, driving their reach and audience growth.
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We’re here to fill you in on our top three favorite mobile video editing apps that will make you look like another one of the pros online!
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We’re rounding up social media holidays you should know in April!
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We’re rounding up social media holidays you should know in March!
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We’re rounding up social media holidays you should know in February!
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Your Instagram Stories — and the highlights you create from them — should be bringing in new business! If they’re not, it’s a sign that it’s time for a strategic update.
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